SEO with WordPress CMS
SEO with WordPress CMS is a hands-on course in white-hat SEO for WordPress websites, from keyword research, SEO plugin settings, Search Console and Core Web Vitals to writing content that works for both Google Search and AI Overviews. It suits business owners, online marketers and bloggers, and you leave with an SEO improvement plan for your own website.
- Duration12 hours · 2 days
- FormatOnsite / live online
- Next roundOn request
- CertificateIncluded
Course overview
Search on Google has changed a great deal. Many results now open with an AI Overview that summarises the answer, and users can keep asking follow-up questions in AI Mode, so many website owners wonder whether SEO still matters. It does: Google states that pages shown in its AI features must be crawled and indexed as usual, and that the same SEO fundamentals apply with no special techniques. At the same time, speed and user experience measured by Core Web Vitals, together with helpful and trustworthy content, matter more than ever.
This course takes learners through white-hat SEO on WordPress: how Google Search and AI search work, keyword research by search intent, preparing the site with HTTPS, permalinks and an SEO plugin such as Yoast SEO or Rank Math, tracking results with Google Search Console and GA4, and improving Core Web Vitals, including LCP, INP and CLS. Learners then work on on-page SEO, write articles that genuinely answer questions with AI used the right way, add structured data, prepare content to be cited in AI search and build backlinks safely. The course closes with a workshop that audits each learner's own site and sets a 90-day plan. (2 days, 6 hours per day, 12 hours in total, Beginner level.)
What you’ll gain
- Understand how Google Search, AI Overviews and AI Mode work, and the principles of white-hat SEO
- Research keywords and group topics by search intent
- Configure WordPress and an SEO plugin, including permalinks, sitemaps, robots.txt and canonicals
- Use Google Search Console and GA4 to check indexing and track results
- Measure and improve the Core Web Vitals of a WordPress site
- Do on-page SEO and write helpful articles, using AI the right way
- Add structured data and prepare content for AI search
- Build backlinks safely, audit SEO and plan improvements for your own site
Who this course is for
- Business owners and online sellers who have, or are about to build, a WordPress website
- Online marketers and content teams who want more traffic from Google
- Bloggers and corporate website administrators
- Web developers who want to hand over SEO-ready WordPress sites to clients
Prerequisites
- Comfortable using a Windows or macOS computer and the internet
- No previous SEO or WordPress experience needed
- Your own domain and hosting with admin access is recommended, so you can use Search Console on a real site
- A Google account for Search Console and Google Analytics
Curriculum
Course Details
This course is the 2026 edition of SEO with WordPress CMS. It has been updated for WordPress 7 and current Google tools, adding AI Overviews, AI Mode, Core Web Vitals, structured data, using AI for content in line with Google's policies, and local SEO, while dropping plugins that do not matter for SEO. It runs for 2 days, 6 hours per day (12 hours in total, 09:00-16:00), as lectures with labs on the learner's own site. Beginner level. Learners use their own domain and hosting, or a local test site, and take home an SEO audit checklist and a 90-day plan template. The course does not guarantee rankings, which depend on Google and the competition for each keyword.
Day 1 SEO Fundamentals and a WordPress Site Ready to Rank
Section 1: SEO in the Age of AI Search
- How Google Search works: crawling, indexing and ranking
- What AI Overviews and AI Mode are, and how pages get selected for them
- Helpful content and E-E-A-T from Google's point of view
- White-hat SEO and spam policies such as link spam and scaled content abuse
Section 2: Lab: Keyword Research and Search Intent
- Seed, niche and long-tail keywords and when to use each
- The four types of search intent, and matching keywords to page types
- Find keywords with Keyword Planner, Google suggestions and Search Console
- Lab: plan topic clusters for your own site
Section 3: Lab: Preparing a WordPress Site for SEO
- Choosing a domain and hosting, and setting up DNS
- Enable HTTPS and redirect every page to a single URL
- Install WordPress 7, choose a lightweight theme and set permalinks
- Search engine visibility settings and the Site Health screen
Section 4: Lab: SEO Plugins and Technical SEO
- Configure Yoast SEO or Rank Math: title and meta templates
- XML sitemaps, robots.txt and noindex settings
- Canonical URLs, redirects and breadcrumbs
- Lab: check your site's technical SEO against a checklist
Section 5: Lab: Google Search Console and GA4
- Verify your site in Search Console and submit a sitemap
- The Page Indexing report and the URL Inspection tool
- The Performance report: queries, pages and traffic from AI features, which is counted under Web
- Connect GA4 through Site Kit by Google and track key conversions
Section 6: Lab: Core Web Vitals and Site Speed
- LCP, INP and CLS, their good thresholds, and why INP replaced FID
- Read results from PageSpeed Insights and the Search Console report
- Shrink images with WebP or AVIF, and lazy loading
- Caching, and removing unnecessary plugins and scripts
- Lab: tune a WordPress site and measure before and after
Day 2 Content, AI Search and Building Trust
Section 7: Lab: On-Page SEO
- Titles, meta descriptions and URLs that earn clicks
- Heading structure and readable paragraphs
- Internal links that connect pages within a topic cluster
- Images: file names, alt text and appropriate sizes
Section 8: Lab: Writing SEO Articles That Really Answer Questions
- Article structures that answer the main question up front, with clear subheadings
- Use AI to brainstorm topics and draft outlines, then add real experience and facts
- Treat SEO plugin scores as guidance, not the goal
- Update old articles instead of writing new pages on the same topic
- Lab: write and publish your first article from your outline
Section 9: Lab: Structured Data and Rich Results
- What structured data is, and the schema your plugin generates
- Organization, Article, Breadcrumb, and Product for online stores
- Test with the Rich Results Test and the Search Console reports
- Lab: check and fix the structured data on your own site
Section 10: Preparing Content to Be Cited in AI Search
- Make sure pages can be crawled and shown with a snippet, the condition for AI Overviews
- Clear content with named authors, sources and contact details
- Control display with nosnippet and max-snippet, and understand Google-Extended
- Decide on other AI bots in robots.txt, and the llms.txt files some plugins create
Section 11: Lab: Backlinks and Local SEO
- How quality backlinks differ from link spam
- Earn links from shareable content, partners and social media
- Google Business Profile for businesses with a shop front or service area
- Lab: plan link and review building safely
Section 12: Workshop: SEO Audit and a 90-Day Plan
- Audit your own site against a checklist covering technical SEO, content and Core Web Vitals
- Prioritise tasks by impact and effort
- Plan content and measurement with Search Console and GA4
- Present your 90-day plan and get feedback from the instructor
Schedule & training options
For individuals — public rounds
No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770
For organisations — in-house / private
- Tailor the content to your team’s tools and projects
- Your dates, at your office or live online
- Quotation with tax ID for procurement
Instructors
Frequently asked questions
What is a long-tail keyword and why does it matter for SEO?
A long-tail keyword is a longer, more specific search, such as running shoes for women with flat feet rather than the broad running shoes. Each one has fewer searches, but far less competition, so it is easier to rank for, and people who search this way usually know exactly what they want, so they are more likely to buy or get in touch. Users now type longer questions in AI Mode too, so content that answers specific questions clearly has an even greater advantage. New sites therefore usually start with long-tail keywords before competing for head terms.
What are the steps for on-page SEO on WordPress?
Set permalinks to post name, then install an SEO plugin such as Yoast SEO or Rank Math. For each article, choose a main keyword that matches the search intent and use it naturally in the title, meta description, URL and headings. Keep the heading structure easy to read, write alt text for images and link to related articles in the same topic cluster. Then submit your sitemap in Search Console and check speed with PageSpeed Insights.
Do I need special SEO to appear in AI Overviews?
No. Google states that there are no additional requirements or special optimisations for AI Overviews or AI Mode; a page just needs to be indexed and eligible to show with a snippet in Search. What helps is the SEO fundamentals: let Googlebot crawl the site, publish helpful and trustworthy content, use structured data that matches the visible content and look after the user experience. Traffic from AI features is included in the Search Console Performance report.
Who is the SEO with WordPress CMS course for, and what should I know beforehand?
It suits business owners, online sellers, online marketers, content teams, bloggers, corporate website administrators and web developers who need to hand over SEO-ready sites. No previous SEO or WordPress experience is needed; you just need to be comfortable with a computer and the internet and have a Google account.
What will I be able to do after the SEO with WordPress CMS course?
You will be able to research keywords by search intent, configure WordPress and an SEO plugin, including sitemaps, robots.txt and canonicals, track results with Search Console and GA4, improve Core Web Vitals, write articles that genuinely answer questions with AI used the right way, add structured data, prepare content for AI search, build backlinks safely and leave with an SEO plan for your own site. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.
What do I need to prepare for the SEO with WordPress CMS course?
Bring a Windows or macOS laptop with internet access and a Google account. Your own domain and hosting with WordPress admin access and DNS already set up is recommended, so you can use Search Console on a real site; if you do not have one yet, you can practise on a local test site. The plugins used in class have free versions that cover every lab.
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