AI · AIC-22

AI for Marketing Teams

12 hours 2 days

Last updated 25 Sep 2026

AI for Marketing Teams is a 12-hour training course by IT Genius Institute. Marketing today demands fast content across many channels, constantly adjusted to data. Many marketing teams face the same problems: too much work, not enough…

Training schedule

No public rounds are open right now — register your interest and we will contact you when the next round opens, or request an in-house session for your team.

Corporate training quote

Marketing today demands fast content across many channels, constantly adjusted to data. Many marketing teams face the same problems: too much work, not enough time for creative thinking, and repetitive tasks such as writing captions, drafting emails, producing ad copy, summarizing campaign results and answering customers. Generative AI changes this equation, greatly cutting the time spent on production and analysis so the team can focus more on strategy and ideas. The key is knowing how to use AI well, not just asking it to write and pasting the result. This course helps marketing teams use AI in real work confidently and systematically, covering

the whole marketing process, from market and customer research, building customer personas, writing many content formats, creating images and videos with AI, planning campaigns and content calendars, doing SEO/AEO/GEO and social, analyzing results and reporting, to setting up marketing assistants and automation with Custom GPT/Gems and n8n, plus brand safety, copyright and PDPA practices. All content is taught through workshops on real marketing tasks, finishing with a capstone project where learners plan their own end-to-end marketing campaign with AI. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

Objectives

Understand how AI changes the marketing process and choose the right AI tool for each task
Design prompts for marketing work and set a brand voice so AI produces on-brand output
Use AI for market research, customer insight and building customer personas
Use AI to write many content formats: articles, social, email and ad copy, with repurposing
Use AI to create images, banners and video scripts for marketing
Plan campaigns, content calendars and A/B testing approaches with AI
Use AI for SEO, AEO/GEO and effective social content
Use AI to analyze campaign results and prepare executive reports
Set up marketing assistants and automation with Custom GPT/Gems and n8n
Set brand safety, copyright and PDPA practices for AI-assisted marketing

Who this course is for

Marketers, digital marketers, content creators and social media admins
Marketing and brand teams that produce a lot of content and campaigns
Business owners and SME entrepreneurs who do their own marketing
Agency, PR and communication teams that want more production capacity
Marketing managers and leads who want to set up AI use for the whole team

Prerequisites

General computer and internet skills
Understanding of your marketing work or team process to use as a case study during training
Some experience with social media or basic marketing tools helps but is not required
No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a marketing prompt library, a marketing assistant (Custom GPT/Gem), content calendar and campaign plan templates, and a brand safety, copyright and PDPA checklist.

Day 1: AI and Marketing Work and Content Production

Section 1: How AI Changes Marketing Work

An overview of generative AI in marketing and what changes in the workflow
AI use cases in marketing: research, content, ads, SEO, social and customer service
Choosing the right AI tool (ChatGPT, Claude, Gemini) for each task
AI limits and a verification mindset before publishing

Section 2: Effective Prompts for Marketers

A good prompt structure for marketing: role, target audience, context and output format
Setting brand voice and tone of voice so AI produces on-brand work
Using examples and few-shot to keep style consistent
Building a team prompt library for recurring work

Section 3: Market Research and Customer Insight with AI

Using AI to analyze market, competitors and trends
Building customer personas and customer journeys from available data
Summarizing insight from reviews, comments and surveys
Workshop: build a customer persona and insight summary for the learner's brand or product

Section 4: Content Creation with AI

Writing many content formats: articles, social posts, emails and captions
Writing ad copy that fits the target audience with clear selling points
Repurposing one piece of content into many channels, and adjusting tone, translation and length
Workshop: produce a content set for one campaign (posts, email and ad copy) with AI

Section 5: Visual and Creative with AI

Creating illustrations and banners with AI image generation
Writing short-video scripts and storyboards with AI
Using Canva and AI design tools to produce graphics fast, and keeping visual style on-brand
Workshop: design an image and short-video script for the learner's campaign

Day 2: Campaigns, SEO, Automation and Analytics

Section 6: Campaign Planning and Strategy with AI

Using AI to help plan campaign strategy and the marketing funnel
Building a content calendar and posting plan
Generating campaign ideas, themes and A/B testing approaches
Keeping messaging consistent across channels (omni-channel message)

Section 7: SEO, AEO/GEO and Social with AI

Using AI to find and group keywords and outline SEO articles
AEO/GEO concepts to make content that AI search and assistants pick up
Adapting content to each social platform
Workshop: outline an SEO article and a social post set from target keywords

Section 8: Marketing Automation and Assistants

Building a Custom GPT or Gem as an on-brand marketing assistant
Embedding brand guidelines and business rules for consistent results, shared across the team
An overview of automation with n8n, such as summarizing comments or queuing content
Workshop: build one marketing assistant for a task the team repeats every week

Section 9: Analytics and Reporting with AI

Using AI to analyze campaign data and summarize key points
Reading results and finding insight from numbers (engagement, reach, conversion)
Preparing executive marketing reports that support decisions, with cautions on interpretation
Workshop: analyze a sample campaign dataset and summarize it into a one-page report

Section 10: Brand Safety, Copyright and PDPA

Brand risks when using AI: accuracy, tone of voice and misinformation
Copyright of AI-generated work and how to use it safely
Customer data and PDPA: what can and cannot go into AI
Setting the marketing team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

Task: plan the learner's marketing campaign end to end with AI, from persona, strategy and content to visuals and a measurement plan
Present the work and get feedback from the instructor and peers
A first-30-days adoption plan and setting up AI use for the whole marketing team

Frequently asked questions

Who is AI for Marketing Teams for, and what background is needed?

Built for Marketers, digital marketers, content creators and social media admins · Marketing and brand teams that produce a lot of content and campaigns · Business owners and SME entrepreneurs who do their own marketing Background you should have: General computer and internet skills · Understanding of your marketing work or team process to use as a case study during training Not sure the fit is right? Talk to our team on LINE @itgenius or call 02-570-8449.

How much does AI for Marketing Teams cost and how long does it run?

THB 6,900 (currently THB 6,210 on promotion). The course runs 12 hours. The fee covers course materials, lunch and refreshments throughout. Pay by bank transfer to the company account, confirm it on our payment page, and we can issue the receipt or tax invoice in your company's name.

Do I get a certificate?

Yes. Everyone who completes the course receives a Certificate of Completion from IT Genius Institute. Each certificate carries its own number, and anyone holding that number can verify it online on our certificate page, so you can add it to your portfolio or pass it to HR as evidence of training.

Where does the training take place, and is there an online option?

You can attend onsite at IT Genius Institute or arrange to join online, and we also run it as a private in-house session for your team. Ask about dates and venues on LINE @itgenius or call 02-570-8449.

What if I fall behind or miss a session — can I retake it?

Yes. You may retake the same course free of charge in a later round, under the institute's conditions. Tell our team which course and round you attended, and we will check it and offer you the rounds that still have seats. Ask us on LINE @itgenius or call 02-570-8449.

How do I enrol, or request a quotation for my company?

Enrol online with the registration form on this page. You can register several attendees at once and enter your tax ID and billing address for the tax invoice. Or request a company quotation straight from the quote button. For anything else call 02-570-8449 or reach us on LINE @itgenius.