AI for Marketing Teams is a course in applying AI across marketing work, from customer research and personas to content, ad copy, images and video scripts, campaign planning, SEO/AEO/GEO and performance analysis. It suits marketers, content creators, social media admins and SME owners who run their own marketing.
Marketing today demands fast content across many channels, constantly adjusted to data. Many marketing teams face the same problems: too much work, not enough time for creative thinking, and repetitive tasks such as writing captions, drafting emails, producing ad copy, summarizing campaign results and answering customers. Generative AI changes this equation, greatly cutting the time spent on production and analysis so the team can focus more on strategy and ideas. The key is knowing how to use AI well, not just asking it to write and pasting the result. This course helps marketing teams use AI in real work confidently and systematically, covering
the whole marketing process, from market and customer research, building customer personas, writing many content formats, creating images and videos with AI, planning campaigns and content calendars, doing SEO/AEO/GEO and social, analyzing results and reporting, to setting up marketing assistants and automation with Custom GPT/Gems and n8n, plus brand safety, copyright and PDPA practices. All content is taught through workshops on real marketing tasks, finishing with a capstone project where learners plan their own end-to-end marketing campaign with AI. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)
Course Details
A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a marketing prompt library, a marketing assistant (Custom GPT/Gem), content calendar and campaign plan templates, and a brand safety, copyright and PDPA checklist.
Section 1: How AI Changes Marketing Work
Section 2: Effective Prompts for Marketers
Section 3: Market Research and Customer Insight with AI
Section 4: Content Creation with AI
Section 5: Visual and Creative with AI
Section 6: Campaign Planning and Strategy with AI
Section 7: SEO, AEO/GEO and Social with AI
Section 8: Marketing Automation and Assistants
Section 9: Analytics and Reporting with AI
Section 10: Brand Safety, Copyright and PDPA
Section 11: Capstone Project and Real-world Adoption
No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770
Summarise your brand voice as clear points: brand personality, level of formality, words to use and avoid, and the target audience. Add two or three strong examples of your brand's posts or articles as few-shot examples, then save everything in a Custom GPT, a Gem or the team's prompt library so everyone works to the same standard. Check the output against your brand guidelines before publishing.
SEO aims to rank a website in traditional lists of search results. AEO, answer engine optimisation, aims to have your content used directly as the answer, for example in answer boxes or voice assistants. GEO, generative engine optimisation, aims to have AI tools such as ChatGPT, Gemini or Copilot cite your brand in their responses. All three reward content that answers real questions clearly, is well structured and is accurate and trustworthy.
Gather the real data you have, such as customer records, reviews, social comments or survey results, and ask the AI to identify clear customer segments. Then have it draft a persona for each segment covering goals, pain points, buying behaviour and preferred channels, followed by a customer journey. Check that every point is backed by real data rather than invented, then use the personas to shape messaging and choose channels.
It suits marketers, digital marketers, content creators and social media admins, brand teams producing large volumes of content, agency and PR teams, and SME owners who handle their own marketing. You need general computer skills and an understanding of your team's marketing work. Experience with social media or marketing tools helps, and no AI or programming knowledge is required.
You will be able to write marketing prompts and set a brand voice, use AI for market research and customer personas, write articles, posts, emails and ad copy and repurpose them, create images and video scripts, plan campaigns and content calendars, apply AI to SEO, AEO and GEO, analyse campaign results and set up marketing assistants with Custom GPTs or Gems. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.
Yes. It can be run in-house for your team, with examples adapted to your own work, such as using your company's real brand, products and campaigns as exercises and building a shared prompt library and brand voice for the whole team. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.
Articles are published in Thai.
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