AI for Advertising & Digital Agencies is a course in using AI for agency work, from campaign ideas and copy across platforms to key visuals, pitches, media planning and client reports. It suits agency owners, creatives, copywriters, art directors and account teams, and you leave able to build a brand-guarding assistant with Custom GPT or Gems.
Advertising and digital agencies must produce large volumes of creative work for many clients under tight deadlines: ideation and campaign concepts, writing copy and content across platforms, creating ad images and media, writing proposals and pitches, media planning, and preparing performance reports for clients. These tasks pressure both volume and creativity. Generative AI helps agency teams ideate faster, produce more, and free up time to focus on strategy and quality. This course is designed to help advertising and digital agency teams use AI in real work confidently and systematically,
covering ideation and concepts, copy and content, ad images and media, proposals and reporting, setting up an assistant and knowledge base, to automation with n8n, plus practices for copyright and responsible AI use, client data accuracy, and protecting data under PDPA. All content is taught through workshops on real agency tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own work. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)
Course Details
A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a client-segmented prompt library, an agency assistant (Custom GPT/Gem), copy, pitch and reporting templates, and a copyright and PDPA checklist.
Section 1: AI in Advertising and Digital Agency Work
Section 2: Prompts and Agency and Client Brand Tone
Section 3: Ideas, Concepts and Copy
Section 4: Ad Images and Media with AI
Section 5: Proposals, Pitches and Media Planning
Section 6: Campaign Analysis and Reporting
Section 7: Chatbots and Agency Assistants
Section 8: Documents and Administration
Section 9: Agency Automation with n8n
Section 10: Copyright, Client Data and PDPA
Section 11: Capstone Project and Real-world Adoption
No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770
Give the AI a full brief: campaign goal, audience, consumer insight, brand tone and what the brand never does. Ask for many concepts from different angles, such as emotional, factual or cultural, then have the AI critique each against the brief and drop the predictable ones. The creative team chooses and develops the final idea, because AI is best at widening the options while judgement stays with the team.
Start from the core message the client has approved, then tell the AI each platform's requirements, such as headline and body length, the audience and formats that work, for example a short hook for vertical video or tight copy for search ads. Ask for several variants for A/B testing that keep the substance and brand tone, then check each against the platform's advertising policy before delivery.
Yes, if the tool's terms allow commercial use, but avoid prompts that imitate a particular artist's work, characters, logos or real people's faces without permission. In many countries purely AI-generated images may not receive full copyright protection, so tell the client which images used AI and keep a record of the prompts and tools. This course provides a copyright and PDPA checklist to take back to work.
It suits agency owners and managers, creatives, copywriters and art directors, strategy teams and account or project managers, and content, social media and performance marketing teams. No AI or programming knowledge is needed. You should be able to use a computer, smartphone and the internet, have worked on content or advertising on digital platforms, and understand how your own team works.
You will be able to use AI for ideas, campaign concepts and copy across platforms, create images and ad materials, write pitches and plan media, produce campaign reports and analysis for clients, build an assistant that guards each client's brand tone in Custom GPT or Gems, and set up n8n automation while managing copyright and PDPA. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.
Yes. It can be run in-house for your agency, with examples adapted to your team's work, such as mock briefs from the sectors your clients are in. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.
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