AI · AIC-43

AI for Advertising & Digital Agencies

12 hours 2 days

Last updated 25 Sep 2026

AI for Advertising & Digital Agencies is a 12-hour training course by IT Genius Institute. Advertising and digital agencies must produce large volumes of creative work for many clients under tight deadlines: ideation and campaign concepts, writing…

Training schedule

No public rounds are open right now — register your interest and we will contact you when the next round opens, or request an in-house session for your team.

Corporate training quote

Advertising and digital agencies must produce large volumes of creative work for many clients under tight deadlines: ideation and campaign concepts, writing copy and content across platforms, creating ad images and media, writing proposals and pitches, media planning, and preparing performance reports for clients. These tasks pressure both volume and creativity. Generative AI helps agency teams ideate faster, produce more, and free up time to focus on strategy and quality. This course is designed to help advertising and digital agency teams use AI in real work confidently and systematically,

covering ideation and concepts, copy and content, ad images and media, proposals and reporting, setting up an assistant and knowledge base, to automation with n8n, plus practices for copyright and responsible AI use, client data accuracy, and protecting data under PDPA. All content is taught through workshops on real agency tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own work. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

Objectives

Understand how AI changes advertising and digital agency work and choose the right AI tool for each task
Design prompts and set consistent agency and client brand tone
Use AI to ideate, create campaign concepts and write copy across platforms
Use AI to create professional ad images and media
Use AI to help write proposals, pitches and media plans
Use AI to help build performance reports and analyze campaigns for clients
Build an agency assistant and knowledge base with Custom GPT/Gems
Set up automation with n8n and manage copyright and responsible AI use
Control data accuracy and protect client data under PDPA

Who this course is for

Owners and managers of advertising and digital agencies
Creatives, copywriters and art directors
Strategy planners and account / project managers
Content, social media and performance marketing teams
Advertising freelancers and entrepreneurs who want to improve efficiency with AI

Prerequisites

General computer, smartphone and internet skills
Experience with content or advertising on social media and digital platforms
Understanding of your team work or process to use as a case study during training
No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a client-segmented prompt library, an agency assistant (Custom GPT/Gem), copy, pitch and reporting templates, and a copyright and PDPA checklist.

Day 1: AI for Ideas, Content and Ad Images

Section 1: AI in Advertising and Digital Agency Work

An overview of generative AI in agency work and what changes in the process
AI use cases: ideas, concepts, copy, content, images, proposals and reporting
Choosing the right AI tool and a responsible-use frame that respects copyright

Section 2: Prompts and Agency and Client Brand Tone

A good prompt structure for agency work: role, brand, target audience and output format
Setting and keeping each client brand tone consistent with examples and a brand guide
Building a prompt library segmented by client and work type

Section 3: Ideas, Concepts and Copy

Using AI to brainstorm ideas, create campaign concepts and set themes and taglines
Writing copy, captions and content across platforms while keeping brand tone
Workshop: create a campaign concept and a copy set with AI

Section 4: Ad Images and Media with AI

Using AI and Canva to create professional ad images, key visuals and multi-size media
Making images match the brand and respect copyright, and preparing a media set for campaigns
Workshop: design one key visual or ad media set with AI and Canva

Section 5: Proposals, Pitches and Media Planning

Using AI to help write proposals and prepare credible pitch decks
Helping with media planning and basic campaign direction while verifying data before real use
Workshop: draft a pitch outline or campaign plan with AI

Day 2: Reporting, Assistants, Administration and Automation

Section 6: Campaign Analysis and Reporting

Using AI to help summarize and analyze campaign performance and basic insights
Preparing easy-to-understand, professional client reports with recommendations
Workshop: build a campaign performance report with AI

Section 7: Chatbots and Agency Assistants

Building a Custom GPT or Gem as an assistant that keeps brand tone and helps with each client copy
Embedding brand guides and work samples for consistent, on-brand results
Workshop: build one agency assistant for a client or work type

Section 8: Documents and Administration

Using AI to help with documents, quotes and coordination with clients and the team
Summarizing meetings and briefs and preparing basic operations reports
Managing data and documents systematically, being careful with sensitive data

Section 9: Agency Automation with n8n

Setting up automation with n8n, such as collecting campaign data, queuing content and team notifications
Connecting data across tools and channels with access control
Workshop: design one simple automation flow for the agency

Section 10: Copyright, Client Data and PDPA

Using AI responsibly, respecting image and content copyright, and disclosing AI use when appropriate
Client and campaign data to be careful with: what can and cannot go into AI
Personal data under PDPA and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

Task: set up an end-to-end AI toolkit for the learner's agency work, from ideas and content to images, pitches, an assistant and reporting
Present the work and get feedback from the instructor and peers
A first-30-days adoption plan and setting up AI use for the whole team

Frequently asked questions

Who is AI for Advertising & Digital Agencies for, and what background is needed?

Built for Owners and managers of advertising and digital agencies · Creatives, copywriters and art directors · Strategy planners and account / project managers Background you should have: General computer, smartphone and internet skills · Experience with content or advertising on social media and digital platforms Not sure the fit is right? Talk to our team on LINE @itgenius or call 02-570-8449.

How much does AI for Advertising & Digital Agencies cost and how long does it run?

THB 6,900 (currently THB 6,210 on promotion). The course runs 12 hours. The fee covers course materials, lunch and refreshments throughout. Pay by bank transfer to the company account, confirm it on our payment page, and we can issue the receipt or tax invoice in your company's name.

Do I get a certificate?

Yes. Everyone who completes the course receives a Certificate of Completion from IT Genius Institute. Each certificate carries its own number, and anyone holding that number can verify it online on our certificate page, so you can add it to your portfolio or pass it to HR as evidence of training.

Where does the training take place, and is there an online option?

You can attend onsite at IT Genius Institute or arrange to join online, and we also run it as a private in-house session for your team. Ask about dates and venues on LINE @itgenius or call 02-570-8449.

What if I fall behind or miss a session — can I retake it?

Yes. You may retake the same course free of charge in a later round, under the institute's conditions. Tell our team which course and round you attended, and we will check it and offer you the rounds that still have seats. Ask us on LINE @itgenius or call 02-570-8449.

How do I enrol, or request a quotation for my company?

Enrol online with the registration form on this page. You can register several attendees at once and enter your tax ID and billing address for the tax invoice. Or request a company quotation straight from the quote button. For anything else call 02-570-8449 or reach us on LINE @itgenius.