AI · AIC-33

AI for Hotels & Resorts

AI for Hotels & Resorts is a course in using AI for hotel and resort work, from marketing content and OTA room descriptions to promotional images, multilingual guest replies and bookings, review responses, hotel assistants and n8n automation. It suits hotel owners and managers, marketing teams and front office, reservation and guest service staff.

Updated
From 6,210 THB / person 6,900 −10% excl. VAT 7% · group rates available
PDFDownload the course outline
  • Duration12 hours · 2 days
  • FormatOnsite / live online
  • Next roundOn request
  • CertificateIncluded

Course overview

Hotels and resorts must communicate with and care for guests constantly: creating content and promotional images, writing room descriptions on OTAs, answering chats and managing bookings, handling reviews and replying in multiple languages, and looking after guest experience and back-office documents. These tasks are high in volume and must be done consistently, especially in high season with many guests and sales channels. Generative AI helps hotel teams work faster, communicate in multiple languages, and free up time to focus on delivering memorable guest experiences. This course is designed to help hotel and resort teams use AI in

real work confidently and systematically, covering the whole process, from marketing and content, creating images and promotional media, guest service and booking, review management and guest CRM, setting up a hotel assistant and knowledge base, to automation with n8n, plus practices for data accuracy and protecting guest data under PDPA. All content is taught through workshops on real hotel tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own work. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

What you’ll gain

  • Understand how AI changes hotel and resort work and choose the right AI tool for each task
  • Design prompts and set a consistent hotel brand tone
  • Use AI to create marketing content and room descriptions on OTAs and social media
  • Use AI to create professional images and promotional media
  • Use AI to help answer guests, manage bookings and serve in multiple languages
  • Use AI to manage reviews and reply to guests appropriately, with guest CRM
  • Build a hotel assistant and knowledge base with Custom GPT/Gems
  • Use AI to help with back-office documents and administration
  • Set up automation with n8n, such as booking confirmations and review requests
  • Set practices for data accuracy and protecting guest data under PDPA

Who this course is for

  • Owners and managers of hotels, resorts and accommodations
  • Hotel marketing and digital marketing teams
  • Front office, reservation and guest service teams
  • Review management and guest CRM teams
  • General managers and department heads who want to set up AI use for their team

Prerequisites

  • General computer, smartphone and internet skills
  • Experience using social media, OTAs or hotel marketing channels
  • Understanding of your hotel work or process to use as a case study during training
  • No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a hotel prompt library, a hotel assistant (Custom GPT/Gem), content and room-description templates, and a data-accuracy and PDPA checklist.

Day 1 AI for Marketing, Content and Guest Service

Section 1: AI in Hotel and Resort Work

  • An overview of generative AI in hotel and resort work and what changes in the process
  • AI use cases: marketing, content, images, guest service, booking, reviews and administration
  • Choosing the right AI tool for each task
  • AI limits and verifying room and price data for accuracy

Section 2: Prompts and Hotel Brand Tone

  • A good prompt structure for hotel work: role, accommodation type, guest group and output format
  • Setting a consistent hotel brand tone and voice
  • Using examples to keep content and communication style consistent
  • Building a hotel prompt library for recurring work

Section 3: Hotel Marketing and Content

  • Using AI to create content, captions and post plans for social media
  • Writing room descriptions and packages on OTAs that attract and target guests
  • Tailoring messages to each platform and guest group without over-communicating
  • Workshop: create a hotel content and room-description set with AI

Section 4: Images and Promotional Media with AI

  • Using AI and Canva to create professional hotel images and promotional media
  • Approaches to making promotional images attractive and truthful, without misleading guests
  • Preparing media for packages, festive periods and promotional campaigns
  • Workshop: design one hotel image or promotional media piece with AI and Canva

Section 5: Guest Service and Booking

  • Using AI to help answer guest chats and give appropriate room and service information
  • Managing bookings and following up with interested guests, with multilingual service
  • Preparing standard answer sets and FAQ for the service team and front office
  • Workshop: prepare a hotel service message set and booking FAQ with AI
Day 2 Reviews, Assistants, Administration and Automation

Section 6: Review Management and Guest CRM

  • Using AI to summarize and analyze guest reviews and feedback (sentiment)
  • Drafting professional, guest-winning review replies for both positive and negative reviews
  • Caring for guests and follow-up communication to create memorable experiences (on masked data)
  • Workshop: prepare a review-reply and guest-care message set with AI

Section 7: Chatbots and Hotel Assistants

  • Building a Custom GPT or Gem as an assistant answering guest questions on rooms, services and travel
  • Embedding hotel data and FAQ for consistent, on-brand results
  • Connecting the assistant to LINE OA and handing off to the team when needed
  • Workshop: build one hotel assistant to answer common questions

Section 8: Documents and Hotel Administration

  • Using AI to help with documents, forms and hotel admin work
  • Summarizing meetings and preparing basic operations reports
  • Managing data and documents systematically, being careful with sensitive data

Section 9: Hotel Automation with n8n

  • Setting up hotel automation with n8n, such as booking confirmations and pre-arrival messages
  • Requesting post-stay reviews and following up with guests systematically
  • Connecting data across channels for a complete guest view, with access control
  • Workshop: design one simple automation flow for the hotel

Section 10: Guest Data, Security and PDPA

  • Controlling the accuracy of room data, prices and terms before publishing
  • Guest data to be careful with: what can and cannot go into AI, and masking data before use
  • Guest personal data under PDPA and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

  • Task: set up an end-to-end AI toolkit for the learner's hotel work, from marketing and content and guest service to a hotel assistant and review management
  • Present the work and get feedback from the instructor and peers
  • A first-30-days adoption plan and setting up AI use for the whole hotel team

Schedule & training options

For individuals — public rounds

No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770

For organisations — in-house / private

  • Tailor the content to your team’s tools and projects
  • Your dates, at your office or live online
  • Quotation with tax ID for procurement
Corporate training quote

Instructors

Frequently asked questions

How do you write attractive room descriptions for OTAs with AI?

Prepare the real facts about the room, such as size, bed type, view, amenities and maximum occupancy, and tell the AI which guests it suits, such as families, couples or business travellers. Ask for an opening paragraph on the room's highlights followed by an easy-to-scan amenities list, then adjust length and tone for each OTA. Check every detail against the actual room, because overstated descriptions tend to lead to negative reviews.

How can a hotel use AI to reply to guest reviews sincerely?

Give the AI the full review together with what the hotel knows, such as the cause of a problem and whether it has been fixed. Ask it to thank the guest, refer to the specific points they raised and explain what the hotel has improved, instead of pasting the same template under every review. For negative reviews, apologise politely and invite the guest to get in touch privately, and have the responsible person read each reply before it is posted.

How can AI help answer guest questions in several languages?

Build an assistant in Custom GPT or Gems that holds your hotel information, such as check-in and check-out times, directions, facilities and policies, and instruct it to reply in the guest's own language using your brand's polite tone. AI handles major languages well, but staff should check anything important, such as booking and cancellation terms, before it is sent. This course practises building a hotel assistant and knowledge base in Custom GPT or Gems.

Who is the AI for Hotels & Resorts course for, and what should I know beforehand?

It suits hotel, resort and accommodation owners and managers, hotel digital marketing teams, front office, reservations and guest service staff, and teams handling reviews and guest CRM. No AI or programming knowledge is needed. You should be able to use a computer, smartphone and the internet, have used social media or OTAs, and understand how your own hotel works.

What will I be able to do after the AI for Hotels & Resorts course?

You will be able to create marketing content and room descriptions for OTAs and social media, produce images and marketing materials with AI, use AI to answer guests in several languages and manage bookings, respond to reviews appropriately, build a hotel assistant in Custom GPT or Gems, and automate booking confirmations and review requests with n8n. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.

Can the AI for Hotels & Resorts course be run in-house for our team?

Yes. It can be run in-house for your hotel or group, with examples adapted to your team's work, such as writing your own room descriptions and replying to your own reviews. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.