Course Details
A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Intermediate level with no programming background required. Content is taught with realistic sample datasets (sales, customer, operations and finance). Learners take home a prompt library, a Claude skill, an executive report template, a dashboard wireframe and a data governance and PDPA checklist.
Day 1: From Raw Data to Trustworthy Analysis
Section 1: Claude AI as Your Data Analyst Assistant
- Overview of generative AI for data analytics, choosing the right model (deep reasoning, high-volume analysis, report writing, file generation) and understanding the context window for large data
- Uploading and working with many file formats (CSV, Excel, PDF, JSON, images) and using Projects and Project Knowledge to reuse organizational context
- Limits of AI on numeric work (hallucination, miscalculation, misreading tables) and a verification mindset before using numbers
- Workshop: upload a sample sales dataset and have Claude summarize it while you verify the numbers
Section 2: Prompt Engineering for Data Analysts
- A good prompt structure for data work (Role, Context, Data, Task, Format, Constraint) and how it differs from general prompts
- Five key prompt patterns: Ask, Analyze, Validate, Visualize and Recommend, plus chain-of-thought and few-shot examples
- Building a personal prompt library for monthly recurring work
- Workshop: design a prompt set for a report you actually produce, then test and refine it
Section 3: Data Thinking with the GQM Framework
- Data analytics thinking that starts from the question not the data, and the levels of analysis: descriptive, diagnostic, predictive and prescriptive
- The GQM Framework turning business goals into measurable KPIs, the difference between KPI, metric and dimension, and leading vs lagging indicators
- Choosing metrics that do not fool you: vanity metrics, survivorship bias and Simpson's paradox
- Workshop: build a GQM Canvas for your own team and have Claude check the KPI logic
Section 4: Data Cleansing and Data Preparation with Claude
- Having Claude do data profiling and detect issues: missing values, duplicates, outliers, inconsistent formats and wrong data types
- Thai-specific data issues (Buddhist vs Gregorian dates, Thai numerals, extra spaces, inconsistent name spelling) and a data cleaning plan that records what was changed
- Lookup, merge, join, grouping and calculated columns via natural language, plus managing a data dictionary
- Workshop: clean a real customer dataset from inspection to an analysis-ready file
Section 5: Reproducible Analysis with Claude Code and Python/Pandas
- The problem with in-chat analysis (inconsistent results, hard to trace) and the concept of reproducible analysis
- Having Claude write Python and Pandas scripts for cleansing and aggregation, and building a small ETL pipeline that reruns every month
- Writing data validation checks to catch anomalies automatically and exporting results as Excel with real formulas
- Workshop: build a monthly sales analysis script that takes a new file and produces a report instantly
Section 6: Day 1 Wrap-up and Review Workshop
- Review the workflow: frame the question, prepare data, analyze and verify, plus common Day 1 mistakes and how to avoid them
- Workshop: use the cleaned dataset to answer three business questions from your own GQM Canvas and prepare for Day 2
Day 2: From Insight to Dashboard, Report and Automation
Section 7: Dashboard Design and Insight Generation
- Dashboard design principles for executives: a dashboard must answer questions not just show charts, and the strategic, operational and analytical types
- Choosing charts that fit the question, visual hierarchy, meaningful use of color and presentation traps that mislead
- Having Claude find insights, anomalies, trends and correlations, and distinguishing correlation from causation
- Workshop: design an executive dashboard wireframe from the Day 1 dataset
Section 8: Claude Artifact and Interactive Dashboard Prototype
- Building an interactive dashboard prototype with Artifact without coding, adding filters, drill down, sorting and search
- Creating HTML reports and live artifacts that pull fresh data and refresh, plus tuning the design system to the organization brand
- Where Artifact fits and when to move to Power BI or a full BI tool
- Workshop: build an interactive dashboard from your wireframe and test it in use
Section 9: Executive Insight Report and Research Workflow
- A report structure executives can act on within three minutes using the what happened, why, what next narrative and the Pyramid Principle
- Using Claude Research and web search for market and competitor data, with source citation and credibility checks
- Workshop: write a one-page executive insight report from your own analysis
Section 10: Automation, Claude Cowork and MCP Connectors
- Assessing routine work for what to automate and what always needs a human, and using Cowork to handle many files on the user machine
- An overview of MCP (Model Context Protocol) and connecting common connectors (Google Drive, Google Sheets, Gmail, MySQL, PostgreSQL)
- Creating a morning insight brief and scheduling daily, weekly and monthly reports
- Workshop: set up one automation to summarize data from a folder of report files
Section 11: Claude Skills for Recurring Organizational Reports
- The structure of a Skill (SKILL.md, a good description, supporting files) and writing a description so the Skill triggers at the right time
- Embedding report templates, calculation standards and business rules into a Skill so the monthly sales report is identical every time
- Sharing Skills across the team and an overview of the Claude Agent SDK for full automation (demo)
- Workshop: build one Skill for a report you must repeat every month
Section 12: Data Governance, Security and PDPA
- Data classification, personal data under PDPA and what must never be entered into AI systems
- Risk-reduction techniques: data masking, anonymization, pseudonymization and removing unnecessary columns
- Setting connector and MCP permissions on least privilege, and establishing an AI usage policy, audit trail and human in the loop
- Workshop: inspect a sample dataset, identify sensitive data and draft your team's practice guidelines
Section 13: Capstone Project and Real-world Adoption
- Task: build an end-to-end analysis from a given business dataset or your own team data, setting goals and KPIs with the GQM Framework
- Clean and analyze the data to find three key insights, build an interactive dashboard with Claude Artifact and write an executive insight report with recommendations
- Present the work and get feedback, plus a first-30-days adoption plan and a learning path (Power BI, SQL, Python for Data Analysis, enterprise AI agents)