AI · AIC-36

AI for Automotive Dealers

12 hours 2 days

Last updated 25 Sep 2026

AI for Automotive Dealers is a 12-hour training course by IT Genius Institute. Car dealers and dealerships must communicate and market constantly: writing vehicle listings and spec details, creating content and marketing images, answering…

Training schedule

No public rounds are open right now — register your interest and we will contact you when the next round opens, or request an in-house session for your team.

Corporate training quote

Car dealers and dealerships must communicate and market constantly: writing vehicle listings and spec details, creating content and marketing images, answering customers and qualifying leads, booking test drives, answering financing and promotion questions, and caring for customers after the sale and service. These tasks are high in volume and must be done consistently, especially for dealers with many models and sales channels. Generative AI helps dealer teams work faster, communicate better and have more time to focus on closing sales. This course is designed to help dealer and dealership teams use AI in real work confidently and systematically,

covering the whole process, from writing listings and content, creating images and marketing media, customer service and lead care, sales and inventory analysis, setting up a dealer assistant and knowledge base, to automation with n8n, plus practices for vehicle and price data accuracy and protecting customer data under PDPA. All content is taught through workshops on real dealer tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own work. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

Objectives

Understand how AI changes car dealer work and choose the right AI tool for each task
Design prompts and set a consistent dealer brand tone
Use AI to write vehicle listings, spec details and marketing content
Use AI to create professional images and marketing media
Use AI to help answer customers, qualify leads and book test drives
Use AI for lead care and CRM, including after-sales customer care
Use AI for basic sales and inventory analysis, with data verification
Build a dealer assistant and knowledge base with Custom GPT/Gems
Set up automation with n8n, such as lead care and service reminders
Set practices for vehicle and price data accuracy and protecting customer data under PDPA

Who this course is for

Owners and managers of dealerships and car lots
Sales teams and sales consultants at car dealers
Dealer marketing teams and social media admins
Customer and lead care teams, including after-sales service
Entrepreneurs selling used cars or managing multiple branches

Prerequisites

General computer, smartphone and internet skills
Experience using social media or marketing channels to sell cars
Understanding of your car sales work or process to use as a case study during training
No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a dealer prompt library, a dealer assistant (Custom GPT/Gem), listing and content templates, and a data-accuracy and PDPA checklist.

Day 1: AI for Marketing, Listings and Customer Service

Section 1: AI in Car Dealer Work

An overview of generative AI in dealer and dealership work and what changes in the process
AI use cases: listings, content, images, customer service, leads, sales analysis and after-sales service
Choosing the right AI tool for each task
AI limits and verifying vehicle, spec and price data for accuracy

Section 2: Prompts and Dealer Brand Tone

A good prompt structure for dealer work: role, car model, customer group and output format
Setting a consistent dealer brand tone and voice
Using examples to keep listing and communication style consistent
Building a prompt library for recurring work

Section 3: Vehicle Listings and Marketing Content

Using AI to write vehicle listings and spec details that attract and target customers
Writing content, captions and post plans for social and car-selling platforms
Tailoring messages to the car model and channel without over-communicating
Workshop: write a vehicle listing and marketing content set for a sample car with AI

Section 4: Images and Marketing Media with AI

Using AI and Canva to create professional dealer images, banners and marketing media
Approaches to enhancing car images and creating promotional media transparently, without misleading
Preparing media for campaigns, promotions and events
Workshop: design one marketing media piece or car banner with AI and Canva

Section 5: Customer Service and Lead Care

Using AI to help answer customers and give appropriate basic car and promotion information
Qualifying leads, booking test drives and asking questions to understand customer needs
Preparing standard answer sets and FAQ for sales and basic financing
Workshop: prepare a service message set and FAQ for customer care with AI

Day 2: Leads, Assistants, Analysis and Automation

Section 6: Lead Care and CRM

Using AI to help care for leads and prioritize customers
Preparing follow-up and care messages suited to each status, including after-sales care
Summarizing and categorizing customer data for better care (on masked data)
Workshop: prepare a lead-care and after-sales customer message set with AI

Section 7: Chatbots and Dealer Assistants

Building a Custom GPT or Gem as an assistant answering customer questions on car specs, prices and basic financing
Embedding vehicle data and FAQ for consistent, on-brand results
Connecting the assistant to LINE OA and handing off to the sales team when needed
Workshop: build one dealer assistant to answer common questions

Section 8: Sales and Inventory Analysis

Using AI to analyze sales data and summarize best-selling models and periods worth promoting
Helping review inventory and cars that should be cleared faster
Preparing summary reports to adjust sales and marketing

Section 9: Dealer Automation with n8n

Setting up automation with n8n, such as lead care and automated customer follow-up
Service reminders, periodic check-up appointments and post-sale review requests
Connecting data across channels for a complete customer view, with access control
Workshop: design one simple automation flow for the dealer

Section 10: Customer Data, Accuracy and PDPA

Controlling the accuracy of vehicle, spec, price and financing-terms data before publishing
Customer and financial data to be careful with: what can and cannot go into AI
Customer personal data under PDPA and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

Task: set up an end-to-end AI toolkit for the learner's dealer work, from listings and content and marketing media and customer service to an assistant and lead care
Present the work and get feedback from the instructor and peers
A first-30-days adoption plan and setting up AI use for the whole dealer team

Frequently asked questions

Who is AI for Automotive Dealers for, and what background is needed?

Built for Owners and managers of dealerships and car lots · Sales teams and sales consultants at car dealers · Dealer marketing teams and social media admins Background you should have: General computer, smartphone and internet skills · Experience using social media or marketing channels to sell cars Not sure the fit is right? Talk to our team on LINE @itgenius or call 02-570-8449.

How much does AI for Automotive Dealers cost and how long does it run?

THB 6,900 (currently THB 6,210 on promotion). The course runs 12 hours. The fee covers course materials, lunch and refreshments throughout. Pay by bank transfer to the company account, confirm it on our payment page, and we can issue the receipt or tax invoice in your company's name.

Do I get a certificate?

Yes. Everyone who completes the course receives a Certificate of Completion from IT Genius Institute. Each certificate carries its own number, and anyone holding that number can verify it online on our certificate page, so you can add it to your portfolio or pass it to HR as evidence of training.

Where does the training take place, and is there an online option?

You can attend onsite at IT Genius Institute or arrange to join online, and we also run it as a private in-house session for your team. Ask about dates and venues on LINE @itgenius or call 02-570-8449.

What if I fall behind or miss a session — can I retake it?

Yes. You may retake the same course free of charge in a later round, under the institute's conditions. Tell our team which course and round you attended, and we will check it and offer you the rounds that still have seats. Ask us on LINE @itgenius or call 02-570-8449.

How do I enrol, or request a quotation for my company?

Enrol online with the registration form on this page. You can register several attendees at once and enter your tax ID and billing address for the tax invoice. Or request a company quotation straight from the quote button. For anything else call 02-570-8449 or reach us on LINE @itgenius.