AI for Automotive Dealers is a course in using AI for car dealership work, from vehicle listings and specifications to marketing content and images, answering customers, qualifying leads, booking test drives and analysing sales and stock. It suits dealership and used-car lot owners, sales consultants, marketing teams and after-sales customer care staff.
Car dealers and dealerships must communicate and market constantly: writing vehicle listings and spec details, creating content and marketing images, answering customers and qualifying leads, booking test drives, answering financing and promotion questions, and caring for customers after the sale and service. These tasks are high in volume and must be done consistently, especially for dealers with many models and sales channels. Generative AI helps dealer teams work faster, communicate better and have more time to focus on closing sales. This course is designed to help dealer and dealership teams use AI in real work confidently and systematically,
covering the whole process, from writing listings and content, creating images and marketing media, customer service and lead care, sales and inventory analysis, setting up a dealer assistant and knowledge base, to automation with n8n, plus practices for vehicle and price data accuracy and protecting customer data under PDPA. All content is taught through workshops on real dealer tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own work. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)
Course Details
A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a dealer prompt library, a dealer assistant (Custom GPT/Gem), listing and content templates, and a data-accuracy and PDPA checklist.
Section 1: AI in Car Dealer Work
Section 2: Prompts and Dealer Brand Tone
Section 3: Vehicle Listings and Marketing Content
Section 4: Images and Marketing Media with AI
Section 5: Customer Service and Lead Care
Section 6: Lead Care and CRM
Section 7: Chatbots and Dealer Assistants
Section 8: Sales and Inventory Analysis
Section 9: Dealer Automation with n8n
Section 10: Customer Data, Accuracy and PDPA
Section 11: Capstone Project and Real-world Adoption
No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770
Give the AI complete, accurate details: make, model, registration year, transmission, engine, mileage, colour, extras, service history and condition. Tell it who the buyers are and where the listing will appear, and ask for a headline that states the model and year clearly, followed by highlights and a specification list. Check every figure against the vehicle's documents, because AI may borrow specifications from a similar model.
Prepare a knowledge base of models in stock, specifications, available colours and booking rules, then build an assistant in Custom GPT or Gems that answers general questions and collects key details, such as the model of interest, preferred date and time, and branch. When a customer is ready, hand over to a sales consultant to confirm the slot. Anything that needs approval, such as finance terms, should always be answered by staff.
Export sales and stock data as a spreadsheet with model, year, colour, date in and date sold. Ask AI to summarise which models sell quickly, which sit in stock for a long time and how sales change month by month, and to show the formulas or tables it used so you can check its work. Then use the results to plan stock purchases or marketing campaigns. This course practises sales and stock analysis with data verification.
It suits owners and managers of dealerships and used-car lots, sales teams and sales consultants, marketing staff and social media admins, and customer care and after-sales teams. No AI or programming knowledge is needed. You should be able to use a computer, smartphone and the internet, have used social media to sell cars, and understand your own sales process.
You will be able to write vehicle listings, specifications and marketing content, create images and materials with AI, use AI to answer customers, qualify leads and book test drives, look after customers after the sale, analyse sales and stock, build a dealership assistant in Custom GPT or Gems, and automate service reminders with n8n. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.
Yes. It can be run in-house for your dealership team, with examples adapted to your own work, such as writing listings for vehicles currently in stock. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.
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