AI · AIC-31

AI for E-commerce Teams

12 hours 2 days

Last updated 25 Sep 2026

AI for E-commerce Teams is a 12-hour training course by IT Genius Institute. E-commerce and online-store businesses juggle many things at once in a highly competitive market: writing product details and titles so they get found,…

Training schedule

No public rounds are open right now — register your interest and we will contact you when the next round opens, or request an in-house session for your team.

Corporate training quote

E-commerce and online-store businesses juggle many things at once in a highly competitive market: writing product details and titles so they get found, creating product images and ad media, running marketing and campaigns, answering customer chats and managing orders, analyzing sales and reviews, and caring for returning customers. These tasks are high in volume and must be done consistently, especially with many products and sales channels. Generative AI helps e-commerce teams work faster, create more content and images, and free up time to focus on increasing sales. This course is designed to help e-commerce teams use AI in

real work confidently and systematically, covering the whole process, from writing product details and SEO, creating product images and ads, marketing and campaigns, customer service and analyzing sales and reviews, setting up chatbots and store assistants, to automation with n8n, plus practices for product-data accuracy and protecting customer data under PDPA. All content is taught through workshops on real online-store tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own store. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

Objectives

Understand how AI changes e-commerce work and choose the right AI tool for each task
Design prompts and set a consistent store brand tone
Use AI to write product details and titles so they get found (SEO)
Use AI to create professional product images and ad media
Use AI for marketing and campaigns across ads, email and social
Use AI to help with customer service and store chat replies
Use AI to analyze sales and customer reviews and prepare reports
Build chatbots and store assistants with Custom GPT/Gems
Set up store automation with n8n, such as order alerts and review requests
Set practices for product-data accuracy and protecting customer data under PDPA

Who this course is for

Online-store owners and e-commerce entrepreneurs
Marketing and content teams for online stores
Teams managing marketplace shops (Shopee, Lazada, TikTok Shop, etc.) and store websites
Customer service teams and store page admins
Operations teams and order handlers who want to use AI to improve efficiency

Prerequisites

General computer, smartphone and internet skills
Experience using online-store platforms or social media to sell products
Understanding of your online sales work or process to use as a case study during training
No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a store prompt library, a store assistant (Custom GPT/Gem), product-detail and ad-copy templates, and a data-accuracy and PDPA checklist.

Day 1: AI for Product Content, Images and Marketing

Section 1: AI in E-commerce Work

An overview of generative AI in online-store and e-commerce work and what changes in the process
AI use cases: product content, images, marketing, customer service, sales analysis and automation
Choosing the right AI tool for each task
AI limits and verifying product and price data for accuracy

Section 2: Prompts and Store Brand Tone

A good prompt structure for store work: role, product, customer group and output format
Setting a consistent store brand tone and voice
Using examples to keep content and communication style consistent
Building a store prompt library for recurring work

Section 3: Product Content and SEO

Using AI to write product details, highlights and bullet points that attract and target customers
Naming products and using keywords so they get found on marketplaces and store websites (SEO)
Tailoring content to each platform without over-communicating
Workshop: write SEO-style product details and titles for a sample product with AI

Section 4: Product Images and Ad Media

Using AI and Canva to create professional product images, ad creatives and ad media
Approaches to making product images attractive and truthful, without misleading customers
Preparing images and banners for campaigns and promotions
Workshop: design one product image or ad media piece with AI and Canva

Section 5: Online Marketing and Advertising

Using AI to write ad copy and plan campaigns
Creating marketing content, email and social posts for the store
Setting up promotions and sales messages appropriately
Workshop: write an ad-copy set and marketing content plan for the store with AI

Day 2: Customer Service, Analysis, Assistants and Automation

Section 6: Customer Service and Store Chat

Using AI to help answer customer chats and give appropriate product and order information
Preparing standard answer sets and FAQ for store admins
Handling common questions and initial complaints professionally
Workshop: prepare a store service message set and FAQ with AI

Section 7: Sales and Customer Review Analysis

Using AI to analyze sales data and summarize best-sellers and periods worth promoting
Summarizing and analyzing customer reviews and feedback (sentiment)
Preparing summary reports to improve products and marketing
Workshop: use AI to analyze sample sales and review data and summarize key points

Section 8: Chatbots and Store Assistants

Building a Custom GPT or Gem as an assistant answering customer questions on products and promotions
Embedding product data and FAQ for consistent, on-brand results
Connecting the assistant to LINE OA and handing off to the team when needed
Workshop: build one store assistant to answer common questions

Section 9: Store Automation with n8n

Setting up store automation with n8n, such as order alerts and purchase confirmations
Requesting reviews and following up with customers after sale systematically
Connecting data across sales channels for a complete store view, with access control
Workshop: design one simple automation flow for the store

Section 10: Customer Data, Accuracy and PDPA

Controlling the accuracy of product data, prices and terms before publishing
Customer and order data to be careful with: what can and cannot go into AI
Customer personal data under PDPA and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

Task: set up an end-to-end AI toolkit for the learner's store, from product content and images and marketing and customer service to a store assistant and analysis
Present the work and get feedback from the instructor and peers
A first-30-days adoption plan and setting up AI use for the whole store team

Frequently asked questions

Who is AI for E-commerce Teams for, and what background is needed?

Built for Online-store owners and e-commerce entrepreneurs · Marketing and content teams for online stores · Teams managing marketplace shops (Shopee, Lazada, TikTok Shop, etc.) and store websites Background you should have: General computer, smartphone and internet skills · Experience using online-store platforms or social media to sell products Not sure the fit is right? Talk to our team on LINE @itgenius or call 02-570-8449.

How much does AI for E-commerce Teams cost and how long does it run?

THB 6,900 (currently THB 6,210 on promotion). The course runs 12 hours. The fee covers course materials, lunch and refreshments throughout. Pay by bank transfer to the company account, confirm it on our payment page, and we can issue the receipt or tax invoice in your company's name.

Do I get a certificate?

Yes. Everyone who completes the course receives a Certificate of Completion from IT Genius Institute. Each certificate carries its own number, and anyone holding that number can verify it online on our certificate page, so you can add it to your portfolio or pass it to HR as evidence of training.

Where does the training take place, and is there an online option?

You can attend onsite at IT Genius Institute or arrange to join online, and we also run it as a private in-house session for your team. Ask about dates and venues on LINE @itgenius or call 02-570-8449.

What if I fall behind or miss a session — can I retake it?

Yes. You may retake the same course free of charge in a later round, under the institute's conditions. Tell our team which course and round you attended, and we will check it and offer you the rounds that still have seats. Ask us on LINE @itgenius or call 02-570-8449.

How do I enrol, or request a quotation for my company?

Enrol online with the registration form on this page. You can register several attendees at once and enter your tax ID and billing address for the tax invoice. Or request a company quotation straight from the quote button. For anything else call 02-570-8449 or reach us on LINE @itgenius.