Section 6: Customer Service and Store Chat
- Using AI to help answer customer chats and give appropriate product and order information
- Preparing standard answer sets and FAQ for store admins
- Handling common questions and initial complaints professionally
- Workshop: prepare a store service message set and FAQ with AI
Section 7: Sales and Customer Review Analysis
- Using AI to analyze sales data and summarize best-sellers and periods worth promoting
- Summarizing and analyzing customer reviews and feedback (sentiment)
- Preparing summary reports to improve products and marketing
- Workshop: use AI to analyze sample sales and review data and summarize key points
Section 8: Chatbots and Store Assistants
- Building a Custom GPT or Gem as an assistant answering customer questions on products and promotions
- Embedding product data and FAQ for consistent, on-brand results
- Connecting the assistant to LINE OA and handing off to the team when needed
- Workshop: build one store assistant to answer common questions
Section 9: Store Automation with n8n
- Setting up store automation with n8n, such as order alerts and purchase confirmations
- Requesting reviews and following up with customers after sale systematically
- Connecting data across sales channels for a complete store view, with access control
- Workshop: design one simple automation flow for the store
Section 10: Customer Data, Accuracy and PDPA
- Controlling the accuracy of product data, prices and terms before publishing
- Customer and order data to be careful with: what can and cannot go into AI
- Customer personal data under PDPA and setting the team's AI usage guideline
Section 11: Capstone Project and Real-world Adoption
- Task: set up an end-to-end AI toolkit for the learner's store, from product content and images and marketing and customer service to a store assistant and analysis
- Present the work and get feedback from the instructor and peers
- A first-30-days adoption plan and setting up AI use for the whole store team