AI · AIC-31

AI for E-commerce Teams

AI for E-commerce Teams is a course in using AI for online stores, from searchable product descriptions, product images and ads to campaigns, customer chat, sales and review analysis, chatbots and automation. It suits online store owners, marketplace teams on Shopee, Lazada and TikTok Shop, content teams and page admins.

Updated
From 6,210 THB / person 6,900 −10% excl. VAT 7% · group rates available
PDFDownload the course outline
  • Duration12 hours · 2 days
  • FormatOnsite / live online
  • Next roundOn request
  • CertificateIncluded

Course overview

E-commerce and online-store businesses juggle many things at once in a highly competitive market: writing product details and titles so they get found, creating product images and ad media, running marketing and campaigns, answering customer chats and managing orders, analyzing sales and reviews, and caring for returning customers. These tasks are high in volume and must be done consistently, especially with many products and sales channels. Generative AI helps e-commerce teams work faster, create more content and images, and free up time to focus on increasing sales. This course is designed to help e-commerce teams use AI in

real work confidently and systematically, covering the whole process, from writing product details and SEO, creating product images and ads, marketing and campaigns, customer service and analyzing sales and reviews, setting up chatbots and store assistants, to automation with n8n, plus practices for product-data accuracy and protecting customer data under PDPA. All content is taught through workshops on real online-store tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own store. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

What you’ll gain

  • Understand how AI changes e-commerce work and choose the right AI tool for each task
  • Design prompts and set a consistent store brand tone
  • Use AI to write product details and titles so they get found (SEO)
  • Use AI to create professional product images and ad media
  • Use AI for marketing and campaigns across ads, email and social
  • Use AI to help with customer service and store chat replies
  • Use AI to analyze sales and customer reviews and prepare reports
  • Build chatbots and store assistants with Custom GPT/Gems
  • Set up store automation with n8n, such as order alerts and review requests
  • Set practices for product-data accuracy and protecting customer data under PDPA

Who this course is for

  • Online-store owners and e-commerce entrepreneurs
  • Marketing and content teams for online stores
  • Teams managing marketplace shops (Shopee, Lazada, TikTok Shop, etc.) and store websites
  • Customer service teams and store page admins
  • Operations teams and order handlers who want to use AI to improve efficiency

Prerequisites

  • General computer, smartphone and internet skills
  • Experience using online-store platforms or social media to sell products
  • Understanding of your online sales work or process to use as a case study during training
  • No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a store prompt library, a store assistant (Custom GPT/Gem), product-detail and ad-copy templates, and a data-accuracy and PDPA checklist.

Day 1 AI for Product Content, Images and Marketing

Section 1: AI in E-commerce Work

  • An overview of generative AI in online-store and e-commerce work and what changes in the process
  • AI use cases: product content, images, marketing, customer service, sales analysis and automation
  • Choosing the right AI tool for each task
  • AI limits and verifying product and price data for accuracy

Section 2: Prompts and Store Brand Tone

  • A good prompt structure for store work: role, product, customer group and output format
  • Setting a consistent store brand tone and voice
  • Using examples to keep content and communication style consistent
  • Building a store prompt library for recurring work

Section 3: Product Content and SEO

  • Using AI to write product details, highlights and bullet points that attract and target customers
  • Naming products and using keywords so they get found on marketplaces and store websites (SEO)
  • Tailoring content to each platform without over-communicating
  • Workshop: write SEO-style product details and titles for a sample product with AI

Section 4: Product Images and Ad Media

  • Using AI and Canva to create professional product images, ad creatives and ad media
  • Approaches to making product images attractive and truthful, without misleading customers
  • Preparing images and banners for campaigns and promotions
  • Workshop: design one product image or ad media piece with AI and Canva

Section 5: Online Marketing and Advertising

  • Using AI to write ad copy and plan campaigns
  • Creating marketing content, email and social posts for the store
  • Setting up promotions and sales messages appropriately
  • Workshop: write an ad-copy set and marketing content plan for the store with AI
Day 2 Customer Service, Analysis, Assistants and Automation

Section 6: Customer Service and Store Chat

  • Using AI to help answer customer chats and give appropriate product and order information
  • Preparing standard answer sets and FAQ for store admins
  • Handling common questions and initial complaints professionally
  • Workshop: prepare a store service message set and FAQ with AI

Section 7: Sales and Customer Review Analysis

  • Using AI to analyze sales data and summarize best-sellers and periods worth promoting
  • Summarizing and analyzing customer reviews and feedback (sentiment)
  • Preparing summary reports to improve products and marketing
  • Workshop: use AI to analyze sample sales and review data and summarize key points

Section 8: Chatbots and Store Assistants

  • Building a Custom GPT or Gem as an assistant answering customer questions on products and promotions
  • Embedding product data and FAQ for consistent, on-brand results
  • Connecting the assistant to LINE OA and handing off to the team when needed
  • Workshop: build one store assistant to answer common questions

Section 9: Store Automation with n8n

  • Setting up store automation with n8n, such as order alerts and purchase confirmations
  • Requesting reviews and following up with customers after sale systematically
  • Connecting data across sales channels for a complete store view, with access control
  • Workshop: design one simple automation flow for the store

Section 10: Customer Data, Accuracy and PDPA

  • Controlling the accuracy of product data, prices and terms before publishing
  • Customer and order data to be careful with: what can and cannot go into AI
  • Customer personal data under PDPA and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

  • Task: set up an end-to-end AI toolkit for the learner's store, from product content and images and marketing and customer service to a store assistant and analysis
  • Present the work and get feedback from the instructor and peers
  • A first-30-days adoption plan and setting up AI use for the whole store team

Schedule & training options

For individuals — public rounds

No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770

For organisations — in-house / private

  • Tailor the content to your team’s tools and projects
  • Your dates, at your office or live online
  • Quotation with tax ID for procurement
Corporate training quote

Instructors

Frequently asked questions

How do you use AI to write product titles and descriptions that get found on marketplaces?

Start by finding the keywords customers actually search for, such as product type, brand, model, size and use. Ask AI to draft titles that put the key terms near the start while still reading naturally, then write bullet points covering features, specifications and how to use the product. Check every detail against the real item and avoid keyword stuffing, which makes listings hard to read and can break platform rules.

How can an online shop use AI for chat replies without giving wrong answers?

Make the AI answer only from your shop's own information by gathering product details, ordering steps, delivery and return policies into a knowledge base. State in the prompt that if the answer is not there, it should say the question will be passed to an admin. Set a reply tone that matches your brand, and have a person review sensitive replies, such as complaints or warranty claims, before they reach the customer.

How do you analyse customer reviews with AI?

Collect reviews from every channel into one file and remove customers' personal details. Ask AI to group them by theme, such as product quality, delivery, packaging and service, and to show whether each theme is positive or negative and how often it appears. Have it quote real reviews for each point so you can check the summary, then use the results to improve products, descriptions or service. This course practises sales and review analysis with reporting.

Who is the AI for E-commerce Teams course for, and what should I know beforehand?

It suits online store owners and e-commerce entrepreneurs, marketing and content teams, staff running shops on Shopee, Lazada or TikTok Shop, and customer service teams and page admins. No AI or programming knowledge is needed. You should be able to use a computer, smartphone and the internet, have sold through an online platform or social media, and understand your shop's own sales process.

What will I be able to do after the AI for E-commerce Teams course?

You will be able to write searchable product titles and descriptions, create product images and ads with AI, run campaigns across ads, email and social media, use AI for shop chat and for sales and review analysis, build a shop chatbot in Custom GPT or Gems, and automate tasks such as order alerts and review requests with n8n. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.

Can the AI for E-commerce Teams course be run in-house for our team?

Yes. It can be run in-house for your team, with examples adapted to your own work, such as writing descriptions for products from your own store. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.

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