AI · AIC-30

AI for Real Estate Agents

AI for Real Estate Agents is a course in using AI for property agency work, from sale and rental listings, content and property presentation images to answering enquiries, qualifying leads, basic market and price analysis and n8n automation. It suits agents and brokers, agency owners and sales teams, and people starting out as property agents.

Updated
From 6,210 THB / person 6,900 −10% excl. VAT 7% · group rates available
PDFDownload the course outline
  • Duration12 hours · 2 days
  • FormatOnsite / live online
  • Next roundOn request
  • CertificateIncluded

Course overview

Real estate agents and brokers must communicate and market constantly: writing sale and rental listings, creating content and property presentation images, answering customers and qualifying leads, analyzing prices and the market, and caring for clients and handling documents. These tasks are time-consuming and must be done consistently, especially when managing many properties and clients at once. Generative AI helps agents work faster, communicate better and have more time to focus on closing deals. This course is designed to help agents and real estate teams use AI in real work confidently and systematically, covering the

whole process, from writing listings and marketing content, creating images and presentation media, customer service and lead care, market and price analysis, setting up an agent assistant and knowledge base, to automation with n8n, plus practices for data and document accuracy and protecting customer data under PDPA. All content is taught through workshops on real estate tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own work. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

What you’ll gain

  • Understand how AI changes real estate work and choose the right AI tool for each task
  • Design prompts and set a consistent agent brand tone
  • Use AI to write attractive, targeted sale and rental listings
  • Use AI to create marketing content and social media
  • Use AI to create professional property images and presentation media
  • Use AI to help answer customers, qualify leads and care for clients
  • Use AI to help with basic market and price analysis, with data verification
  • Build an agent assistant and knowledge base with Custom GPT/Gems
  • Set up automation with n8n, such as lead care and client follow-up
  • Set practices for data and document accuracy and protecting customer data under PDPA

Who this course is for

  • Real estate agents and brokers
  • Brokerage business owners and real estate sales teams
  • Marketing teams and social media admins in real estate
  • Client and lead care teams for projects and agents
  • Those starting an agent career who want to use AI to improve efficiency

Prerequisites

  • General computer, smartphone and internet skills
  • Experience using social media or marketing channels to sell properties
  • Understanding of your real estate sales work or process to use as a case study during training
  • No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a real estate prompt library, an agent assistant (Custom GPT/Gem), listing and content templates, and a data-accuracy and PDPA checklist.

Day 1 AI for Marketing, Listings and Customer Service

Section 1: AI in Real Estate Work

  • An overview of generative AI in agent and real estate work and what changes in the process
  • AI use cases: listings, content, images, customer service, leads, market analysis and documents
  • Choosing the right AI tool for each task
  • AI limits and verifying property and price data for accuracy

Section 2: Prompts and Agent Brand Tone

  • A good prompt structure for real estate: role, property type, customer group and output format
  • Setting a consistent agent brand tone and voice
  • Using examples to keep listing and communication style consistent
  • Building a prompt library for recurring work

Section 3: Sale Listings and Marketing Content

  • Using AI to write attractive, targeted sale and rental listings
  • Writing content, captions and post plans for social and real estate platforms
  • Tailoring messages to property type and channel without over-communicating
  • Workshop: write a sale listing and marketing content set for a sample property with AI

Section 4: Property Images and Presentation Media

  • Using AI and Canva to create professional property images, brochures and presentation media
  • Concepts for image enhancement and virtual staging transparently, without misleading
  • Preparing presentation media and one-pagers for clients
  • Workshop: design one property presentation piece or brochure with AI and Canva

Section 5: Customer Service and Lead Qualification

  • Using AI to help answer customers and give appropriate basic property information
  • Qualifying leads and asking questions to understand customer needs
  • Preparing standard answer sets and FAQ for sales work
  • Workshop: prepare a service message set and FAQ for client care with AI
Day 2 Market, Leads, Assistants and Automation

Section 6: Market and Price Analysis

  • Using AI to summarize market data and help compare properties (comparables) at a basic level
  • Preparing data to support pricing and client presentation
  • Cautions on verifying price and market data before use
  • Workshop: use AI to summarize market data for a sample property and prepare presentation data

Section 7: Lead Care and CRM

  • Using AI to help care for leads and prioritize customers
  • Preparing follow-up and care messages suited to each status
  • Summarizing and categorizing customer data for better care (on masked data)

Section 8: Agent Assistant and Knowledge Base

  • Building a Custom GPT or Gem as an assistant answering customer questions on properties and terms
  • Embedding property data and FAQ for consistent, on-brand results
  • Connecting the assistant to LINE OA and handing off to the team when needed
  • Workshop: build one agent assistant to answer common questions

Section 9: Real Estate Automation with n8n

  • Setting up automation with n8n, such as lead care and automated client follow-up
  • Distributing listings and alerting on new leads
  • Connecting data across channels for a complete customer view, with access control
  • Workshop: design one simple automation flow for agent work

Section 10: Documents, Accuracy and PDPA

  • Using AI to help with documents and basic contract summaries, always with review
  • Cautions on the accuracy of property data, prices and terms
  • Customer personal data under PDPA and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

  • Task: set up an end-to-end AI toolkit for the learner's agent work, from listings and content and presentation media and customer service to an assistant and lead care
  • Present the work and get feedback from the instructor and peers
  • A first-30-days adoption plan and setting up AI use for the whole agent team

Schedule & training options

For individuals — public rounds

No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770

For organisations — in-house / private

  • Tailor the content to your team’s tools and projects
  • Your dates, at your office or live online
  • Quotation with tax ID for procurement
Corporate training quote

Instructors

Frequently asked questions

How do you write an appealing sale or rental listing for a house or condo with AI?

Start by gathering the facts about the property: type, location, size, number of rooms, key features and the buyers or tenants you want to reach. Then write a prompt that sets the AI's role, the target audience, the listing channel and the output format, such as a short headline, a paragraph of highlights and a specification list. Finally, check every figure and condition against the real data before posting, because AI can add details that are not true.

How can AI help qualify property leads?

First set the criteria you use to sort enquiries, such as budget, preferred area, property type, decision timeline and mortgage readiness. Then have AI draft chat questions that collect this information naturally and summarise each conversation into a readiness level, such as ready to buy, comparing options or just browsing. Agents can then follow up the most promising leads first, while still checking the AI's summaries and handling client data in line with PDPA.

How far can AI help with basic property market analysis, and what should you watch out for?

AI can summarise listings in the same area, compare size, condition and facilities, and turn the findings into a write-up clients can follow easily. However, it may rely on outdated data or invent figures, so feed it data from sources you trust, ask it to cite where every number comes from, and check the results before discussing them with a client. This course covers the limits of AI and how to verify property information.

Who is the AI for Real Estate Agents course for, and what should I know beforehand?

It suits property agents and brokers, agency owners and sales teams, marketing staff and social media admins, and people starting out as agents. No AI or programming knowledge is needed. You should be comfortable with a computer, smartphone and the internet, have used social media to market property, and understand your own sales process so you can bring real tasks to work on.

What will I be able to do after the AI for Real Estate Agents course?

You will be able to write targeted sale and rental listings, create social content and property presentation images with AI, use AI to answer enquiries and qualify leads, build an agent assistant with a knowledge base in Custom GPT or Gems, and set up n8n automation to follow up leads. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.

Can the AI for Real Estate Agents course be run in-house for our team?

Yes. It can be run in-house for your team, with examples adapted to your own work, such as writing listings for properties your team currently handles. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.