AI · AIC-26

AI for Customer Service

AI for Customer Service is a course in using AI for customer service, from answering chats, emails and social messages to handling complaints, building a knowledge base and FAQs, creating chatbots, multilingual support and analysing feedback. It suits customer service, call centre and live chat teams, social media admins and SME owners.

Updated
From 6,210 THB / person 6,900 −10% excl. VAT 7% · group rates available
PDFDownload the course outline
  • Duration12 hours · 2 days
  • FormatOnsite / live online
  • Next roundOn request
  • CertificateIncluded

Course overview

Customer service work involves a large volume of messages and repeated questions: answering chats, emails, comments and social messages, handling complaints and dissatisfied customers, finding the right information to reply accurately, and keeping the communication tone consistent across the team. This work is time-consuming and stressful, especially when replies must be fast and accurate across many channels at once. Generative AI helps service teams reply faster and more consistently and reduces repetitive work, freeing time to care for customers on matters that truly need a human. This course is designed to help customer service teams use AI in real work confidently and systematically,

covering the whole process, from writing service messages and replying to customers, handling difficult cases and complaints, building a knowledge base and FAQ, creating chatbots and auto-reply assistants, multilingual service, analyzing customer feedback and sentiment, to setting up service automation with n8n, plus practices for service quality, security and PDPA for customer data. All content is taught through workshops on real customer service tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own service work. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

What you’ll gain

  • Understand how AI changes customer service work and choose the right AI tool for each task
  • Design prompts for service work and set a communication tone that fits the brand
  • Use AI to write service messages and reply to customers across channels: chat, email and social
  • Use AI to handle difficult cases and complaints professionally (de-escalation)
  • Use AI to build a knowledge base and FAQ so the team replies accurately and consistently
  • Build chatbots and auto-reply assistants with Custom GPT/Gems
  • Use AI for multilingual customer support
  • Use AI to analyze customer feedback and sentiment and prepare reports
  • Set up service automation with n8n, such as ticket queuing and auto-reply
  • Set practices for service quality, security and PDPA for customer data

Who this course is for

  • Customer service and support staff and managers
  • Call center, contact center and live chat teams
  • Social media admins and community teams who reply to customers on social channels
  • Business owners and SME entrepreneurs who handle customer service themselves
  • Executives who want to set up AI use for customer service teams

Prerequisites

  • General computer and internet skills
  • Understanding of your customer service work or team process to use as a case study during training
  • Experience using service channels such as email, chat or social media at work
  • No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a service prompt library, a service assistant (Custom GPT/Gem), service message templates, sample FAQ and knowledge base, and a quality, security and PDPA checklist.

Day 1 AI for Replying to Customers and Handling Difficult Cases

Section 1: AI in Customer Service

  • An overview of generative AI in customer service and what changes in the process
  • AI use cases in service: replying to customers, handling difficult cases, knowledge base, chatbots and analysis
  • Choosing the right AI tool for each task
  • AI limits and a verification mindset for work that communicates directly with customers

Section 2: Effective Prompts for Service Work

  • A good prompt structure for service: role, customer context, situation and output format
  • Setting a communication tone and brand voice that stays consistent across the team
  • Using examples to keep the reply style consistent
  • Building a service team prompt library for common situations

Section 3: Replying to Customers and Writing Service Messages

  • Using AI to write customer replies in chat, email and social
  • Adjusting messages to fit the customer's emotion and context
  • Drafting standard message templates for common questions
  • Workshop: write a set of customer replies for the learner's real situations with AI

Section 4: Handling Difficult Cases and Complaints

  • Using AI to help draft replies for complaints and dissatisfied customers
  • De-escalation techniques and positive communication
  • Apologizing, clarifying and offering solutions professionally without over-promising
  • Workshop: draft a reply for a hard sample complaint and adjust the tone appropriately

Section 5: Knowledge Base and FAQ with AI

  • Using AI to create and improve a knowledge base and FAQ to be complete and easy to read
  • Turning internal documents and data into standard answers for the team
  • Categorizing questions and making it fast for the team to find answers
  • Workshop: create an FAQ or knowledge base for the learner's service with AI
Day 2 Chatbots, Analysis and Service Automation

Section 6: Chatbots and Auto-reply Assistants

  • Building a Custom GPT or Gem as an organization-specific service assistant
  • Embedding the knowledge base and reply guidelines for consistent, on-brand results
  • Connecting the assistant to service channels such as LINE OA and handing off to staff when needed
  • Workshop: build one service assistant to answer common customer questions

Section 7: Multilingual Customer Support

  • Using AI to translate and reply to customers in multiple languages while keeping the service tone
  • Adjusting messages to fit each customer group's culture and context
  • Cautions on translating service messages and reviewing before sending

Section 8: Feedback and Sentiment Analysis

  • Using AI to summarize and categorize large volumes of feedback, reviews and complaints
  • Analyzing customer sentiment and common problem trends
  • Preparing a voice-of-customer report for the team and executives

Section 9: Service Automation with n8n

  • Setting up service team automation with n8n, such as queuing and categorizing tickets
  • Auto-acknowledgment and alerting the team on urgent cases
  • Connecting data across service channels for a complete customer view
  • Workshop: design one simple service automation flow

Section 10: Quality, Security and PDPA

  • Controlling the quality and accuracy of replies before they reach the customer
  • Customer data that must not go into AI and protecting sensitive data
  • Personal data under PDPA for service work and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

  • Task: set up an end-to-end AI toolkit for the learner's customer service work, from replying to customers, knowledge base and assistant to feedback analysis
  • Present the work and get feedback from the instructor and peers
  • A first-30-days adoption plan and setting up AI use for the whole service team

Schedule & training options

For individuals — public rounds

No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770

For organisations — in-house / private

  • Tailor the content to your team’s tools and projects
  • Your dates, at your office or live online
  • Quotation with tax ID for procurement
Corporate training quote

Instructors

Frequently asked questions

How do you use AI to draft replies that calm down an unhappy customer?

Give the AI the full context: what went wrong for the customer, when it happened and what your organisation can do about it. Ask for a reply that acknowledges the customer's feelings, apologises for any genuine mistake, briefly explains what happened and sets out the next steps with a timeframe. Avoid wording that sounds like blaming the customer, and check the reply promises nothing beyond what your policy allows before sending.

What are the steps to build a support knowledge base and FAQ with AI?

Collect frequently asked questions from past chats, emails or tickets, and ask the AI to group duplicates and rank them by frequency. Then draft standard answers from your real manuals, policies and product information, have a team lead check them for accuracy, store them in easy-to-search categories, and schedule reviews whenever policies or products change. The team will then answer more accurately and consistently.

What is sentiment analysis, and how is it used on customer feedback?

Sentiment analysis classifies whether a customer's message is positive, neutral or negative. Combined with topic grouping, such as response speed, product quality or delivery, it shows which issues upset customers most. Send reviews or chats to the AI to categorise and score, then summarise the results in a table and trend report. Spot-check the classifications, as AI can misread sarcasm or informal language.

Who is the AI for Customer Service course for, and what should I know beforehand?

It suits customer service staff and managers, call centre, contact centre and live chat teams, social media admins who reply to customers online, and SME owners who look after customers themselves. You should have general computer skills, experience with service channels such as email, chat or social media at work, and an understanding of your team's service work. No AI or programming knowledge is required.

What will I be able to do after the AI for Customer Service course?

You will be able to use AI to write replies across chat, email and social channels in a consistent brand tone, handle complaints professionally, build a knowledge base and FAQ for the team, create chatbots with Custom GPTs or Gems, support customers in several languages, analyse feedback and sentiment, and automate tasks such as ticket routing with n8n. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.

Can the AI for Customer Service course be run in-house for our team?

Yes. It can be run in-house for your team, with examples adapted to your own work, such as your customers' most frequent questions and real complaint cases, and a shared set of standard replies for the whole team. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.