AI · AIC-23

AI for Sales Teams

AI for Sales Teams is a course in using AI at every stage of selling, from lead research and qualification to follow-up emails, objection handling, quotations, pipeline analysis and sales forecasting. It suits salespeople, inside sales and telesales teams, sales managers and SME owners who sell and follow up with customers themselves.

Updated
From 6,210 THB / person 6,900 −10% excl. VAT 7% · group rates available
PDFDownload the course outline
  • Duration12 hours · 2 days
  • FormatOnsite / live online
  • Next roundOn request
  • CertificateIncluded

Course overview

Sales is a race against time. Many sales teams spend most of their day on paperwork and routine tasks: researching prospects, writing follow-up emails, preparing quotes and proposals, summarizing meetings and updating the CRM, leaving little time to talk with customers and close deals. Generative AI greatly reduces the time spent on these tasks so the sales team can focus more on relationships and closing. The key is applying AI at the right point in each stage of the sales process. This course is designed to help sales teams use AI in real work confidently and systematically, covering the

whole sales process, from lead research and qualification, pre-call research, writing follow-up emails and messages, objection handling, preparing quotes and proposals, summarizing meetings, analyzing the pipeline and forecasting sales, to setting up sales assistants and automation with Custom GPT/Gems and n8n, plus safe customer-data practices under PDPA. All content is taught through workshops on real sales tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own sales process. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

What you’ll gain

  • Understand how AI changes the sales process and choose AI for each sales stage
  • Design prompts for sales work and set a communication tone that fits the brand and customer
  • Use AI for lead research and qualification and pre-call preparation
  • Use AI to write follow-up emails and messages, personalized to each customer
  • Use AI for objection handling and preparing sales conversations
  • Use AI to create quotes, proposals and sales documents professionally
  • Use AI to summarize meetings and record data into the CRM
  • Use AI to analyze the pipeline, forecast sales and prioritize deals
  • Set up sales assistants and automation with Custom GPT/Gems and n8n
  • Set safe customer-data practices under PDPA

Who this course is for

  • Salespeople, sales executives, account executives and sales representatives
  • Inside sales, telesales and online sales teams
  • Sales managers and leads who want to set up AI use for the team
  • Business owners and SME entrepreneurs who sell and follow up with customers themselves
  • Business development teams and anyone working with sales and customers

Prerequisites

  • General computer and internet skills
  • Understanding of your sales process or team routine to use as a case study during training
  • Some experience with email or a CRM helps but is not required
  • No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a sales prompt library, a sales assistant (Custom GPT/Gem), follow-up email and proposal templates, and a PDPA checklist.

Day 1 AI and the Sales Process and Customer Follow-up

Section 1: How AI Changes Sales Work

  • An overview of generative AI in the sales process and what changes in daily work
  • AI use cases in sales: prospecting, preparation, follow-up, proposals and analysis
  • Choosing the right AI tool for each sales stage
  • AI limits and a verification mindset before using data with customers

Section 2: Effective Prompts for Salespeople

  • A good prompt structure for sales: role, target customer, context and message goal
  • Setting a communication tone that fits the brand and each customer group
  • Using examples to keep message style consistent
  • Building a sales team prompt library for recurring work

Section 3: Lead Research and Qualification with AI

  • Using AI to research and summarize prospects and target companies
  • Lead qualification and prioritization
  • Preparing data and talking points before meeting a customer (pre-call research)
  • Workshop: research and summarize a target customer with sales opening points

Section 4: Writing Follow-up Emails and Messages with AI

  • Writing cold emails and follow-up emails
  • Personalizing messages to each customer at scale
  • Writing follow-up messages across channels such as email, LINE and chat, and designing a follow-up sequence
  • Workshop: write a follow-up email set for a sample deal with AI

Section 5: Objection Handling and Preparing Sales Conversations

  • Using AI to prepare answers for common objections
  • Preparing pitch scripts and selling points that match customer needs
  • Practicing sales conversations with AI (roleplay)
  • Workshop: build an objection-response set and sales script for the learner's product
Day 2 Proposals, Pipeline, Assistants and Setup

Section 6: Creating Proposals and Quotes with AI

  • Using AI to draft proposals and tailor them to customer needs
  • Producing quotes and sales documents professionally and quickly
  • Summarizing selling points and value proposition clearly
  • Checking numbers and terms before sending to the customer

Section 7: Meeting Summaries and CRM Data

  • Using AI to summarize meetings and capture key points (meeting notes)
  • Extracting data and next actions from conversations to record in the CRM
  • Organizing customer data and contact history
  • Cautions on accuracy and privacy of customer data

Section 8: Pipeline Analysis and Sales Forecasting

  • Using AI to analyze the pipeline and deal status
  • Prioritizing deals and finding those most likely to close
  • Basic sales forecasting from available data
  • Workshop: analyze a sample pipeline and prioritize the deals to focus on

Section 9: Sales Assistants and Automation

  • Building a Custom GPT or Gem as an on-brand sales assistant
  • Embedding product, price and sales playbook for consistent results shared across the team
  • Automation with n8n, such as follow-up reminders or weekly deal summaries
  • Workshop: build one sales assistant for a task the team repeats daily

Section 10: PDPA and Safe Use of Customer Data

  • Customer data and PDPA: what can and cannot go into AI
  • Practices for safely collecting and using customer data
  • Cautions when using AI with sales and sensitive data
  • Setting the sales team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

  • Task: set up an end-to-end AI toolkit for the learner's sales process, from prospecting and follow-up to proposals and a sales assistant
  • Present the work and get feedback from the instructor and peers
  • A first-30-days adoption plan and setting up AI use for the whole sales team

Schedule & training options

For individuals — public rounds

No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770

For organisations — in-house / private

  • Tailor the content to your team’s tools and projects
  • Your dates, at your office or live online
  • Quotation with tax ID for procurement
Corporate training quote

Instructors

Frequently asked questions

How do you use AI to write follow-up emails personalised for each customer?

Give the AI details for each customer, such as their business, the contact's role, what was discussed last time and their main concerns, then state the email's goal clearly, for example booking a meeting or sending more information, and set the tone and length. Ask for a few drafts to choose from. Reusing one template with customer-specific details is fast yet still personal. Always check names, figures and commitments before sending.

How can AI help you handle customer objections?

Collect the objections your team hears most, such as not ready to decide, already using another supplier or unsure it is worth it, and ask the AI to analyse the concern behind each one. Have it draft responses that listen first, ask questions to understand, then show value that matches the customer's problem. Use the AI to role-play the customer for practice, and keep the responses that work in the team's prompt library.

What is lead qualification, and how can AI help you qualify leads?

Lead qualification means judging which prospects are genuinely likely to buy, based on their need, budget, decision-making authority and buying timeline. AI can research and summarise target companies, score each lead against criteria your team defines, rank them by priority and prepare talking points before a call or meeting. Check anything the AI finds against its source before relying on it.

Who is the AI for Sales Teams course for, and what should I know beforehand?

It suits salespeople, sales executives and account executives, inside sales, telesales and online sales teams, sales managers who want to set up AI use for their team, and SME owners who sell and follow up themselves. You need general computer skills and an understanding of your team's sales process. Experience with email or a CRM helps, and no AI or programming knowledge is required.

What will I be able to do after the AI for Sales Teams course?

You will be able to use AI to research and qualify leads and prepare for meetings, write personalised follow-up emails and messages, prepare objection-handling responses, produce quotations and proposals, summarise meetings into your CRM, analyse the pipeline and forecast sales, and set up sales assistants with Custom GPTs or Gems while handling customer data in line with PDPA. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.

Can the AI for Sales Teams course be run in-house for our team?

Yes. It can be run in-house for your sales team, with examples adapted to your own work, such as using your company's real products, customer segments and sales process as exercises and building shared follow-up email templates. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.

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Articles are published in Thai.