AI · AIC-41

AI for Event Organizers

AI for Event Organizers is a course in using AI for event and MICE work, from proposals and promotional content to key visuals, multilingual registration support, run-of-show planning and post-event reports. It suits organiser owners, event planners, project managers and coordination teams, and you leave able to build your own event assistant with Custom GPT or Gems.

Updated
From 6,210 THB / person 6,900 −10% excl. VAT 7% · group rates available
PDFDownload the course outline
  • Duration12 hours · 2 days
  • FormatOnsite / live online
  • Next roundOn request
  • CertificateIncluded

Course overview

Event and MICE organizing businesses must manage many details under tight deadlines: proposing concepts and writing proposals, creating promotional content and images, caring for registrants and answering attendee questions, coordinating teams and suppliers, running the run of show, and wrapping up after the event. These tasks are highly pressured on time and accuracy. Generative AI helps event teams work faster, communicate in multiple languages, and free up time to focus on creativity and the attendee experience. This course is designed to help organizer and event teams use AI in real work

confidently and systematically, covering proposals and content, creating images and promotional media, registrant care and attendee service, coordination and documents, setting up an assistant and knowledge base, to automation with n8n, plus practices for event data accuracy and protecting attendee data under PDPA. All content is taught through workshops on real event tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own work. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

What you’ll gain

  • Understand how AI changes event and MICE work and choose the right AI tool for each task
  • Design prompts and set a consistent organizer brand tone
  • Use AI to help write proposals, concepts and promotional content
  • Use AI to create professional event images and promotional media
  • Use AI to help answer attendees, manage registration and serve in multiple languages
  • Use AI to help with coordination, run of show and post-event wrap-up
  • Build an event assistant and knowledge base with Custom GPT/Gems
  • Set up automation with n8n, such as registration confirmation and schedule reminders
  • Control event data accuracy and protect attendee data under PDPA

Who this course is for

  • Owners and managers of event and MICE organizing companies
  • Event planners and project managers
  • Marketing teams and social media admins for organizers
  • Coordination teams and registrant care teams
  • Event entrepreneurs and freelancers who want to improve efficiency with AI

Prerequisites

  • General computer, smartphone and internet skills
  • Experience using social media or event promotion channels
  • Understanding of your team work or process to use as a case study during training
  • No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home an event prompt library, an event assistant (Custom GPT/Gem), proposal and run-of-show templates, and a data-accuracy and PDPA checklist.

Day 1 AI for Proposals, Content and Attendee Care

Section 1: AI in Event and MICE Work

  • An overview of generative AI in event and MICE work and what changes in the process
  • AI use cases: proposals, content, images, registration, attendee service and wrap-up
  • Choosing the right AI tool and verifying schedule and event detail accuracy

Section 2: Prompts and Organizer Brand Tone

  • A good prompt structure for event work: role, event type, attendee group and output format
  • Setting a consistent brand tone and voice and using examples to keep writing and slide style consistent
  • Building a prompt library for recurring work

Section 3: Proposals and Promotional Content

  • Using AI to help write proposals, event concepts and themes
  • Writing content, captions and promotional post plans for multiple channels
  • Workshop: draft a proposal and a promotional content set with AI

Section 4: Images and Promotional Media with AI

  • Using AI and Canva to create professional event images, key visuals, banners and promotional media
  • Making images match the concept without misleading attendees, and preparing a media set for campaigns
  • Workshop: design one key visual or promotional media piece with AI and Canva

Section 5: Registration and Attendee Service

  • Using AI to help answer attendees, manage registration and give appropriate event information in multiple languages
  • Building FAQ and service message sets and handling common questions before and during the event
  • Workshop: prepare a service message set and FAQ for attendee care with AI
Day 2 Coordination, Assistants, Administration and Automation

Section 6: Coordination and Post-event Wrap-up

  • Using AI to help build the run of show and coordination documents for teams and suppliers
  • Wrapping up after the event, analyzing attendee feedback and preparing a wrap-up report
  • Workshop: build a run of show or event wrap-up report with AI

Section 7: Chatbots and Event Assistants

  • Building a Custom GPT or Gem as an assistant answering attendee questions on schedule, venue and registration
  • Embedding event data and FAQ for consistent, on-brand results and connecting to LINE OA
  • Workshop: build one event assistant to answer common questions

Section 8: Documents and Administration

  • Using AI to help with documents, quotes and coordination
  • Summarizing meetings and preparing basic operations reports
  • Managing data and documents systematically, being careful with sensitive data

Section 9: Event Automation with n8n

  • Setting up automation with n8n, such as registration confirmation, pre-event information and schedule reminders
  • Requesting post-event feedback and connecting data across channels with access control
  • Workshop: design one simple automation flow for the event

Section 10: Attendee Data, Accuracy and PDPA

  • Controlling the accuracy of schedule, venue and event details before publishing
  • Attendee and customer data to be careful with: what can and cannot go into AI
  • Attendee personal data under PDPA and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

  • Task: set up an end-to-end AI toolkit for the learner's event work, from proposals and content to attendee care, an assistant and wrap-up
  • Present the work and get feedback from the instructor and peers
  • A first-30-days adoption plan and setting up AI use for the whole team

Schedule & training options

For individuals — public rounds

No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770

For organisations — in-house / private

  • Tailor the content to your team’s tools and projects
  • Your dates, at your office or live online
  • Quotation with tax ID for procurement
Corporate training quote

Instructors

Frequently asked questions

How do you write an event proposal with AI?

Start by summarising the client brief: objectives, audience, headcount, venue, budget and anything to avoid. Ask the AI for several concepts with a rationale for each, pick the strongest and have it expand that into a proposal outline with the core idea, event highlights, an outline schedule and the outcomes the client can expect. The team must then check feasibility and every figure before sending.

How do you build a run of show with AI?

Give the AI the main schedule, the list of segments, who owns each one and technical needs such as microphones, video and lighting. Ask it to produce a table with start and end times, activity, owner, equipment and notes, to add buffer time between segments and to flag any clashes. Then walk through the cues with the team to check it. This course provides proposal and run-of-show templates to take back to work.

How do you automate event registration confirmations with n8n?

Build an n8n workflow triggered by each new registration, such as a Google Form that writes to Google Sheets or a webhook from your registration system. It validates the required fields and sends a confirmation email or message with the event details, while a second, scheduled workflow sends reminders before the event. Collect only the attendee data you need and state how it will be used, in line with PDPA.

Who is the AI for Event Organizers course for, and what should I know beforehand?

It suits owners and managers of event and MICE companies, event planners and project managers, organisers' marketing teams, and coordination and registration teams. No AI or programming knowledge is needed. You should be able to use a computer, smartphone and the internet, have used social media to promote events, and understand how your own team works.

What will I be able to do after the AI for Event Organizers course?

You will be able to use AI to write proposals, concepts and publicity content, create key visuals, support attendees and registration in several languages, build run-of-show plans and post-event reports, set up an event assistant in Custom GPT or Gems, and automate registration confirmations and schedule reminders with n8n. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.

Can the AI for Event Organizers course be run in-house for our team?

Yes. It can be run in-house for your events team, with examples adapted to your work, such as proposals and run-of-show plans for the types of event you organise. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.