Section 6: Review Management and Customer CRM
- Using AI to summarize and analyze customer reviews and feedback (sentiment)
- Drafting professional, customer-winning review replies for both positive and negative reviews
- Caring for regular customers and running a loyalty program (on masked data)
- Workshop: prepare a review-reply and customer-care message set with AI
Section 7: Chatbots and Store Assistants
- Building a Custom GPT or Gem as an assistant answering customer questions on menu, promotions and reservations
- Embedding menu data and FAQ for consistent, on-brand results
- Connecting the assistant to LINE OA and handing off to the team when needed
- Workshop: build one store assistant to answer common questions
Section 8: Sales and Menu Analysis
- Using AI to analyze sales data and summarize best-sellers and periods worth promoting
- Finding insights to adjust the menu, prices and promotions
- Preparing summary reports to improve the store and marketing
Section 9: Store Automation with n8n
- Setting up store automation with n8n, such as order alerts and reservation confirmations
- Requesting post-service reviews and following up with customers systematically
- Connecting data across sales channels for a complete store view, with access control
- Workshop: design one simple automation flow for the store
Section 10: Customer Data, Accuracy and PDPA
- Controlling the accuracy of menu data, prices, ingredients and allergen information before publishing
- Customer and order data to be careful with: what can and cannot go into AI
- Customer personal data under PDPA and setting the team's AI usage guideline
Section 11: Capstone Project and Real-world Adoption
- Task: set up an end-to-end AI toolkit for the learner's store, from menus and content and food images and customer service to a store assistant and analysis
- Present the work and get feedback from the instructor and peers
- A first-30-days adoption plan and setting up AI use for the whole store team