AI · AIC-34

AI for Restaurants & F&B

AI for Restaurants & F&B is a course in using AI for restaurant work, from menus and food content to food photos, promotions, orders and table bookings, review replies, sales and best-seller analysis, chatbots and automation. It suits restaurant and café owners, store managers, marketing and page admin teams, and multi-branch or franchise operators.

Updated
From 6,210 THB / person 6,900 −10% excl. VAT 7% · group rates available
PDFDownload the course outline
  • Duration12 hours · 2 days
  • FormatOnsite / live online
  • Next roundOn request
  • CertificateIncluded

Course overview

Restaurants and F&B are a highly competitive business that must communicate with customers constantly: creating menus and food content, shooting and enhancing food photos, running promotions and campaigns, taking orders and table reservations, replying to reviews, and caring for regular customers and back-of-house work. These tasks are high in volume and must be done consistently, especially for multi-branch shops or many sales channels. Generative AI helps restaurant teams work faster, create more content and images, and free up time to focus on taste and memorable service. This course is designed to help restaurant and F&B teams use AI

in real work confidently and systematically, covering the whole process, from menus and content, creating food images and promotional media, customer service and taking orders, review management and sales analysis, setting up a store assistant and knowledge base, to automation with n8n, plus practices for menu-data accuracy and protecting customer data under PDPA. All content is taught through workshops on real restaurant tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own store. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

What you’ll gain

  • Understand how AI changes restaurant and F&B work and choose the right AI tool for each task
  • Design prompts and set a consistent store brand tone
  • Use AI to write menus, food details and marketing content on social media
  • Use AI to create and enhance professional food images and promotional media
  • Use AI to help take orders, reserve tables and answer customers
  • Use AI to manage reviews and reply to customers appropriately, with regular-customer care
  • Use AI to analyze sales and best-selling menu items and prepare reports
  • Build chatbots and store assistants with Custom GPT/Gems
  • Set up store automation with n8n, such as order alerts and review requests
  • Set practices for menu-data accuracy and protecting customer data under PDPA

Who this course is for

  • Owners of restaurants, cafes and F&B businesses
  • Store managers and front-of-house operations teams
  • Marketing and social media admin teams for restaurants
  • Customer service teams and store page admins
  • Entrepreneurs managing multi-branch shops or F&B franchises

Prerequisites

  • General computer, smartphone and internet skills
  • Experience using social media or restaurant marketing channels
  • Understanding of your restaurant work or process to use as a case study during training
  • No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a restaurant prompt library, a store assistant (Custom GPT/Gem), menu and content templates, and a data-accuracy and PDPA checklist.

Day 1 AI for Menus, Content, Images and Customer Service

Section 1: AI in Restaurant and F&B Work

  • An overview of generative AI in restaurant and F&B work and what changes in the process
  • AI use cases: menus, content, images, customer service, orders, reviews and analysis
  • Choosing the right AI tool for each task
  • AI limits and verifying menu and price data for accuracy

Section 2: Prompts and Store Brand Tone

  • A good prompt structure for restaurant work: role, cuisine type, customer group and output format
  • Setting a consistent store brand tone and voice
  • Using examples to keep content and communication style consistent
  • Building a store prompt library for recurring work

Section 3: Menus and Food Content

  • Using AI to write menu details, dish highlights and appetizing descriptions
  • Writing content, captions and post plans for social media and delivery
  • Tailoring messages to each platform without over-communicating
  • Workshop: write a menu and marketing content set for the store with AI

Section 4: Food Images and Promotional Media

  • Using AI and Canva to create and enhance professional food images, ad creatives and media
  • Approaches to making food images appetizing and truthful, without misleading customers
  • Preparing images and banners for new menus, festive periods and campaigns
  • Workshop: design one food image or promotional media piece with AI and Canva

Section 5: Customer Service and Taking Orders

  • Using AI to help answer customer chats and give appropriate menu and promotion information
  • Helping take orders, reserve tables and answer delivery questions
  • Preparing standard answer sets and FAQ for store admins
  • Workshop: prepare a store service message set and FAQ with AI
Day 2 Reviews, Assistants, Analysis and Automation

Section 6: Review Management and Customer CRM

  • Using AI to summarize and analyze customer reviews and feedback (sentiment)
  • Drafting professional, customer-winning review replies for both positive and negative reviews
  • Caring for regular customers and running a loyalty program (on masked data)
  • Workshop: prepare a review-reply and customer-care message set with AI

Section 7: Chatbots and Store Assistants

  • Building a Custom GPT or Gem as an assistant answering customer questions on menu, promotions and reservations
  • Embedding menu data and FAQ for consistent, on-brand results
  • Connecting the assistant to LINE OA and handing off to the team when needed
  • Workshop: build one store assistant to answer common questions

Section 8: Sales and Menu Analysis

  • Using AI to analyze sales data and summarize best-sellers and periods worth promoting
  • Finding insights to adjust the menu, prices and promotions
  • Preparing summary reports to improve the store and marketing

Section 9: Store Automation with n8n

  • Setting up store automation with n8n, such as order alerts and reservation confirmations
  • Requesting post-service reviews and following up with customers systematically
  • Connecting data across sales channels for a complete store view, with access control
  • Workshop: design one simple automation flow for the store

Section 10: Customer Data, Accuracy and PDPA

  • Controlling the accuracy of menu data, prices, ingredients and allergen information before publishing
  • Customer and order data to be careful with: what can and cannot go into AI
  • Customer personal data under PDPA and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

  • Task: set up an end-to-end AI toolkit for the learner's store, from menus and content and food images and customer service to a store assistant and analysis
  • Present the work and get feedback from the instructor and peers
  • A first-30-days adoption plan and setting up AI use for the whole store team

Schedule & training options

For individuals — public rounds

No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770

For organisations — in-house / private

  • Tailor the content to your team’s tools and projects
  • Your dates, at your office or live online
  • Quotation with tax ID for procurement
Corporate training quote

Instructors

Frequently asked questions

How do you write appetising menu descriptions with AI?

Give the AI the real facts about the dish, such as main ingredients, cooking method, signature flavours, portion and the story behind the recipe, and set your brand tone and the length you need. Ask for words that convey taste, aroma and texture, such as crisp outside and tender inside, without claiming anything untrue. Check allergens and spice levels carefully, then adapt the text for the printed menu, delivery apps and social media.

How can you use AI to analyse sales and find your best-selling dishes?

Export your sales data from the POS or delivery apps as a spreadsheet and remove customers' personal details. Ask AI to rank dishes by quantity sold and sales value, broken down by time of day, day of the week and channel, and to point out dishes that consistently sell poorly. Have it show the figures it used so you can check them against the POS report, then use the results to adjust the menu, ingredient prep or marketing campaigns.

How far can you edit food photos with AI without misleading customers?

AI can adjust lighting, colour and sharpness, replace the backdrop or improve the composition, but the food itself should match the dish customers actually receive in portion, ingredients and appearance. Do not add toppings or enlarge portions beyond reality, as this disappoints customers and leads to poor reviews. This course practises creating and enhancing food images and adapting copy for each platform without overstating.

Who is the AI for Restaurants & F&B course for, and what should I know beforehand?

It suits restaurant, café and F&B owners, store managers and front-of-house teams, marketing staff and page admins, and operators running several branches or franchises. No AI or programming knowledge is needed. You should be able to use a computer, smartphone and the internet, have used social media or other marketing channels for your restaurant, and understand how your own outlet runs.

What will I be able to do after the AI for Restaurants & F&B course?

You will be able to write menus, dish descriptions and social content with AI, create and enhance food photos and marketing materials, use AI for orders, table bookings and review replies, analyse sales and best-selling dishes, build a restaurant chatbot in Custom GPT or Gems, and automate order alerts and review requests with n8n. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.

Can the AI for Restaurants & F&B course be run in-house for our team?

Yes. It can be run in-house for your restaurant or group, with examples adapted to your team's work, such as writing descriptions and analysing sales for your own menu. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.