AI · AIC-44

AI for Property Developers

AI for Property Developers is a course in using AI to market and sell property projects, from project content and images to multilingual lead handling, quotations and market and competitor summaries. It suits developer executives, project marketing teams and sales gallery staff, and you leave able to build your own project sales assistant with Custom GPT or Gems.

Updated
From 7,110 THB / person 7,900 −10% excl. VAT 7% · group rates available
PDFDownload the course outline
  • Duration12 hours · 2 days
  • FormatOnsite / live online
  • Next roundOn request
  • CertificateIncluded

Course overview

Property development businesses must manage project marketing, sales and customer care at the same time: creating content and project images, writing unit details and promotions, caring for leads and answering customers, preparing quotes and sales documents, communicating with international customers in multiple languages, and summarizing market and competitor data. These tasks are high-value and must be accurate. Generative AI helps property teams market and close sales faster, communicate in multiple languages, and free up time to focus on customers and project strategy. This course is designed to help property developer and project sales teams use AI in

real work confidently and systematically, covering project marketing and content, creating images and media, lead care and sales, market summaries, setting up an assistant and knowledge base, to automation with n8n, plus practices for price and terms data accuracy, communication without over-claiming, and protecting customer data under PDPA. All content is taught through workshops on real project tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own work. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

What you’ll gain

  • Understand how AI changes property development and project sales and choose the right AI tool for each task
  • Design prompts and set a consistent project brand tone
  • Use AI to create project marketing content, unit details and promotions
  • Use AI to create professional project images and marketing media
  • Use AI to help care for leads, answer customers, prepare quotes and serve in multiple languages
  • Use AI to summarize market and competitor data to support decisions
  • Build a project sales assistant and knowledge base with Custom GPT/Gems
  • Set up automation with n8n, such as lead acknowledgement and customer follow-up
  • Control price and terms accuracy and protect customer data under PDPA

Who this course is for

  • Owners and managers of property development companies
  • Project marketing and brand teams
  • Project sales teams and sales gallery staff
  • Customer and lead care teams for projects
  • Small property entrepreneurs who want to improve efficiency with AI

Prerequisites

  • General computer, smartphone and internet skills
  • Experience using social media or project marketing channels
  • Understanding of your team work or process to use as a case study during training
  • No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a property prompt library, a project sales assistant (Custom GPT/Gem), content and quote templates, and a data-accuracy and PDPA checklist.

Day 1 AI for Project Marketing, Images and Sales

Section 1: AI in Property Development Work

  • An overview of generative AI in property development and project sales and what changes in the process
  • AI use cases: marketing, content, images, leads, quotes, customer service and market data
  • Choosing the right AI tool and verifying price, terms and project data

Section 2: Prompts and Project Brand Tone

  • A good prompt structure for property work: role, project type, customer group and output format
  • Setting a consistent project brand tone and voice and using examples to keep style consistent
  • Building a prompt library for recurring work

Section 3: Project Marketing and Content

  • Using AI to help write content, captions, unit details and promotions without over-claiming
  • Planning content and project marketing campaigns for multiple channels
  • Workshop: plan project content and a marketing post set with AI

Section 4: Images and Marketing Media with AI

  • Using AI and Canva to create professional project images, banners and marketing media
  • Making images attractive and truthful without misleading, and preparing a media set for units and campaigns
  • Workshop: design one marketing media piece or project banner with AI and Canva

Section 5: Lead Care and Sales

  • Using AI to help answer customers, care for leads and give appropriate basic project information in multiple languages
  • Preparing quotes, sales documents and FAQ for sales
  • Workshop: prepare a service message set and FAQ for lead care with AI
Day 2 Market Data, Sales Assistants, Administration and Automation

Section 6: Market and Competitor Summaries

  • Using AI to help summarize basic market data, trends and competitors to support decisions
  • Preparing location and project selling-point summaries systematically while verifying data before real use
  • Workshop: build a market summary or project selling-point summary with AI

Section 7: Chatbots and Project Sales Assistants

  • Building a Custom GPT or Gem as an assistant answering customer questions on units, prices, location and terms
  • Embedding project data and FAQ for consistent, on-brand results and connecting to LINE OA
  • Workshop: build one project sales assistant to answer common questions

Section 8: Documents and Administration

  • Using AI to help with documents, quotes and coordination
  • Summarizing meetings and preparing basic operations reports
  • Managing data and documents systematically, being careful with sensitive data

Section 9: Project Sales Automation with n8n

  • Setting up automation with n8n, such as lead acknowledgement, viewing appointments and customer follow-up
  • Sending project information and connecting data across channels with access control
  • Workshop: design one simple automation flow for project sales

Section 10: Customer Data, Accuracy and PDPA

  • Controlling the accuracy of price, terms and project data before publishing and avoiding over-claiming
  • Customer and financial data to be careful with: what can and cannot go into AI
  • Customer personal data under PDPA and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

  • Task: set up an end-to-end AI toolkit for the learner's project sales and marketing, from content and images to lead care, an assistant and market data
  • Present the work and get feedback from the instructor and peers
  • A first-30-days adoption plan and setting up AI use for the whole team

Schedule & training options

For individuals — public rounds

No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770

For organisations — in-house / private

  • Tailor the content to your team’s tools and projects
  • Your dates, at your office or live online
  • Quotation with tax ID for procurement
Corporate training quote

Instructors

Frequently asked questions

How do you create marketing content for a property development with AI?

Gather the full project facts, such as location, transport links, unit types and sizes, facilities and key selling points, and define the main buyer groups, such as young professionals, families or investors. Ask AI for a content plan in which each post answers that group's questions, such as how easy the commute is, and for descriptions of each unit type. Check every detail against the project documents before publishing.

How do you use AI to summarise market and competitor projects?

Collect competitor information from verifiable sources, such as brochures, project websites and market reports, and ask AI to build a comparison table under the same headings, such as location, unit types, sizes, facilities and target buyers, with a summary of their strengths and how your project differs. Have it cite the source of every data point and flag anything uncertain so the team can check it before using it for decisions.

Can AI-generated project images be used in advertising, and what should you watch for?

Yes, as illustrations or artist's impressions, but they must not mislead buyers about what they will actually receive, such as views, floor area, facilities or materials. Label them as artist's impressions and check that they match the approved plans, because advertising images and claims can be cited if a dispute arises. This course covers keeping project information and conditions accurate.

Who is the AI for Property Developers course for, and what should I know beforehand?

It suits owners and executives of property development companies, project marketing and brand teams, sales and sales gallery staff, and customer and lead care teams. No AI or programming knowledge is needed. You should be able to use a computer, smartphone and the internet, have used social media or other marketing channels for a project, and understand how your own team works.

What will I be able to do after the AI for Property Developers course?

You will be able to create project marketing content and unit descriptions, produce images and marketing materials with AI, use AI to manage leads, answer customers in several languages and prepare quotations, summarise market and competitor data, build a project sales assistant in Custom GPT or Gems, and automate lead responses and follow-ups with n8n. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.

Can the AI for Property Developers course be run in-house for our team?

Yes. It can be run in-house for your marketing and sales teams, with examples adapted to your work, such as content and a sales assistant built on a project you are currently selling. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.