AI · AIC-39

AI for Tour Operators & Travel

12 hours 2 days

Last updated 25 Sep 2026

AI for Tour Operators & Travel is a 12-hour training course by IT Genius Institute. Tour and travel businesses must communicate and market to diverse, multilingual customers constantly: designing tour programs and writing package details,…

Training schedule

No public rounds are open right now — register your interest and we will contact you when the next round opens, or request an in-house session for your team.

Corporate training quote

Tour and travel businesses must communicate and market to diverse, multilingual customers constantly: designing tour programs and writing package details, creating content and beautiful destination images, answering chats and qualifying leads, preparing quotes, caring for customers and replying to reviews, and handling documents and coordination. These tasks are high in volume and must be done consistently, especially in high season. Generative AI helps tour teams work faster, communicate in multiple languages, and free up time to focus on the experience and closing sales. This course is designed to help tour and travel teams use AI in real

work confidently and systematically, covering program and content design, creating images and marketing media, customer service and lead care, customer care and reviews, setting up an assistant and knowledge base, to automation with n8n, plus practices for tour and price data accuracy and protecting customer data under PDPA. All content is taught through workshops on real tour tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own work. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

Objectives

Understand how AI changes tour and travel work and choose the right AI tool for each task
Design prompts and set a consistent tour brand tone
Use AI to design tour programs, write package details and marketing content
Use AI to create professional destination images and marketing media
Use AI to help answer customers, qualify leads, prepare quotes and serve in multiple languages
Use AI to care for customers and reply to reviews appropriately
Build a tour assistant and knowledge base with Custom GPT/Gems
Set up automation with n8n, such as lead care and customer follow-up
Set practices for tour and price data accuracy and protecting customer data under PDPA

Who this course is for

Owners and managers of tour and travel businesses
Sales teams and travel consultants
Marketing teams and social media admins for tour companies
Customer and lead care teams for tour companies
Guides and small travel entrepreneurs who want to improve efficiency with AI

Prerequisites

General computer, smartphone and internet skills
Experience using social media or tour marketing channels
Understanding of your company work or process to use as a case study during training
No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a tour prompt library, a tour assistant (Custom GPT/Gem), tour program and content templates, and a data-accuracy and PDPA checklist.

Day 1: AI for Marketing, Programs and Customer Service

Section 1: AI in Tour and Travel Work

An overview of generative AI in tour and travel work and what changes in the process
AI use cases: programs, content, images, customer service, leads, quotes and reviews
Choosing the right AI tool for each task and verifying tour, price and terms data

Section 2: Prompts and Tour Brand Tone

A good prompt structure for tour work: role, tour type, customer group and output format
Setting a consistent brand tone and voice and using examples to keep content style consistent
Building a prompt library for recurring work

Section 3: Designing Tour Programs and Content

Using AI to help design tour programs, schedule itineraries and write package details
Writing content, captions and post plans for social and travel platforms
Workshop: design a tour program and marketing content set with AI

Section 4: Images and Marketing Media with AI

Using AI and Canva to create professional destination images, banners and marketing media
Making images attractive and truthful without misleading, and preparing package and campaign media
Workshop: design one marketing media piece or tour banner with AI and Canva

Section 5: Customer Service and Lead Care

Using AI to help answer customers and give appropriate basic tour information in multiple languages
Qualifying leads, preparing quotes and building FAQ for sales and service
Workshop: prepare a service message set and FAQ for customer care with AI

Day 2: Reviews, Assistants, Administration and Automation

Section 6: Customer Care and Review Replies

Using AI to summarize and analyze customer reviews and feedback (sentiment)
Drafting professional, customer-winning review replies for both positive and negative reviews
Caring for customers and follow-up communication to create memorable experiences (on masked data)
Workshop: prepare a review-reply and customer-care message set with AI

Section 7: Chatbots and Tour Assistants

Building a Custom GPT or Gem as an assistant answering customer questions on programs, prices and travel
Embedding tour data and FAQ for consistent, on-brand results
Connecting the assistant to LINE OA and handing off to the team when needed
Workshop: build one tour assistant to answer common questions

Section 8: Documents and Administration

Using AI to help with documents, quotes and coordination
Summarizing meetings and preparing basic operations reports
Managing data and documents systematically, being careful with sensitive data

Section 9: Tour Automation with n8n

Setting up automation with n8n, such as lead care and automated customer follow-up
Sending pre-trip information, requesting post-trip reviews and connecting data across channels with access control
Workshop: design one simple automation flow for the tour company

Section 10: Customer Data, Accuracy and PDPA

Controlling the accuracy of tour, price and terms data before publishing
Customer and travel data to be careful with: what can and cannot go into AI
Customer personal data under PDPA and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

Task: set up an end-to-end AI toolkit for the learner's tour work, from programs and content and marketing media and customer service to an assistant and customer care
Present the work and get feedback from the instructor and peers
A first-30-days adoption plan and setting up AI use for the whole team

Frequently asked questions

Who is AI for Tour Operators & Travel for, and what background is needed?

Built for Owners and managers of tour and travel businesses · Sales teams and travel consultants · Marketing teams and social media admins for tour companies Background you should have: General computer, smartphone and internet skills · Experience using social media or tour marketing channels Not sure the fit is right? Talk to our team on LINE @itgenius or call 02-570-8449.

How much does AI for Tour Operators & Travel cost and how long does it run?

THB 6,900 (currently THB 6,210 on promotion). The course runs 12 hours. The fee covers course materials, lunch and refreshments throughout. Pay by bank transfer to the company account, confirm it on our payment page, and we can issue the receipt or tax invoice in your company's name.

Do I get a certificate?

Yes. Everyone who completes the course receives a Certificate of Completion from IT Genius Institute. Each certificate carries its own number, and anyone holding that number can verify it online on our certificate page, so you can add it to your portfolio or pass it to HR as evidence of training.

Where does the training take place, and is there an online option?

You can attend onsite at IT Genius Institute or arrange to join online, and we also run it as a private in-house session for your team. Ask about dates and venues on LINE @itgenius or call 02-570-8449.

What if I fall behind or miss a session — can I retake it?

Yes. You may retake the same course free of charge in a later round, under the institute's conditions. Tell our team which course and round you attended, and we will check it and offer you the rounds that still have seats. Ask us on LINE @itgenius or call 02-570-8449.

How do I enrol, or request a quotation for my company?

Enrol online with the registration form on this page. You can register several attendees at once and enter your tax ID and billing address for the tax invoice. Or request a company quotation straight from the quote button. For anything else call 02-570-8449 or reach us on LINE @itgenius.