AI · AIC-39

AI for Tour Operators & Travel

AI for Tour Operators & Travel is a course in using AI across tour company work, from designing itineraries and marketing content to destination images, multilingual customer replies, quotations and n8n automation. It suits tour company owners, sales teams, travel consultants and marketers, and you leave able to build your own tour assistant with Custom GPT or Gems.

Updated
From 6,210 THB / person 6,900 −10% excl. VAT 7% · group rates available
PDFDownload the course outline
  • Duration12 hours · 2 days
  • FormatOnsite / live online
  • Next roundOn request
  • CertificateIncluded

Course overview

Tour and travel businesses must communicate and market to diverse, multilingual customers constantly: designing tour programs and writing package details, creating content and beautiful destination images, answering chats and qualifying leads, preparing quotes, caring for customers and replying to reviews, and handling documents and coordination. These tasks are high in volume and must be done consistently, especially in high season. Generative AI helps tour teams work faster, communicate in multiple languages, and free up time to focus on the experience and closing sales. This course is designed to help tour and travel teams use AI in real

work confidently and systematically, covering program and content design, creating images and marketing media, customer service and lead care, customer care and reviews, setting up an assistant and knowledge base, to automation with n8n, plus practices for tour and price data accuracy and protecting customer data under PDPA. All content is taught through workshops on real tour tasks, finishing with a capstone project where learners set up an end-to-end AI toolkit for their own work. (2 days, 6 hours per day, 12 hours in total, Beginner to Intermediate level, no AI or programming background required.)

What you’ll gain

  • Understand how AI changes tour and travel work and choose the right AI tool for each task
  • Design prompts and set a consistent tour brand tone
  • Use AI to design tour programs, write package details and marketing content
  • Use AI to create professional destination images and marketing media
  • Use AI to help answer customers, qualify leads, prepare quotes and serve in multiple languages
  • Use AI to care for customers and reply to reviews appropriately
  • Build a tour assistant and knowledge base with Custom GPT/Gems
  • Set up automation with n8n, such as lead care and customer follow-up
  • Set practices for tour and price data accuracy and protecting customer data under PDPA

Who this course is for

  • Owners and managers of tour and travel businesses
  • Sales teams and travel consultants
  • Marketing teams and social media admins for tour companies
  • Customer and lead care teams for tour companies
  • Guides and small travel entrepreneurs who want to improve efficiency with AI

Prerequisites

  • General computer, smartphone and internet skills
  • Experience using social media or tour marketing channels
  • Understanding of your company work or process to use as a case study during training
  • No AI or programming background required

Curriculum

Course Details

A 2-day course, 6 hours per day (12 hours in total), delivered as a hands-on workshop with a capstone project. Beginner to Intermediate level, no AI background required. Learners take home a tour prompt library, a tour assistant (Custom GPT/Gem), tour program and content templates, and a data-accuracy and PDPA checklist.

Day 1 AI for Marketing, Programs and Customer Service

Section 1: AI in Tour and Travel Work

  • An overview of generative AI in tour and travel work and what changes in the process
  • AI use cases: programs, content, images, customer service, leads, quotes and reviews
  • Choosing the right AI tool for each task and verifying tour, price and terms data

Section 2: Prompts and Tour Brand Tone

  • A good prompt structure for tour work: role, tour type, customer group and output format
  • Setting a consistent brand tone and voice and using examples to keep content style consistent
  • Building a prompt library for recurring work

Section 3: Designing Tour Programs and Content

  • Using AI to help design tour programs, schedule itineraries and write package details
  • Writing content, captions and post plans for social and travel platforms
  • Workshop: design a tour program and marketing content set with AI

Section 4: Images and Marketing Media with AI

  • Using AI and Canva to create professional destination images, banners and marketing media
  • Making images attractive and truthful without misleading, and preparing package and campaign media
  • Workshop: design one marketing media piece or tour banner with AI and Canva

Section 5: Customer Service and Lead Care

  • Using AI to help answer customers and give appropriate basic tour information in multiple languages
  • Qualifying leads, preparing quotes and building FAQ for sales and service
  • Workshop: prepare a service message set and FAQ for customer care with AI
Day 2 Reviews, Assistants, Administration and Automation

Section 6: Customer Care and Review Replies

  • Using AI to summarize and analyze customer reviews and feedback (sentiment)
  • Drafting professional, customer-winning review replies for both positive and negative reviews
  • Caring for customers and follow-up communication to create memorable experiences (on masked data)
  • Workshop: prepare a review-reply and customer-care message set with AI

Section 7: Chatbots and Tour Assistants

  • Building a Custom GPT or Gem as an assistant answering customer questions on programs, prices and travel
  • Embedding tour data and FAQ for consistent, on-brand results
  • Connecting the assistant to LINE OA and handing off to the team when needed
  • Workshop: build one tour assistant to answer common questions

Section 8: Documents and Administration

  • Using AI to help with documents, quotes and coordination
  • Summarizing meetings and preparing basic operations reports
  • Managing data and documents systematically, being careful with sensitive data

Section 9: Tour Automation with n8n

  • Setting up automation with n8n, such as lead care and automated customer follow-up
  • Sending pre-trip information, requesting post-trip reviews and connecting data across channels with access control
  • Workshop: design one simple automation flow for the tour company

Section 10: Customer Data, Accuracy and PDPA

  • Controlling the accuracy of tour, price and terms data before publishing
  • Customer and travel data to be careful with: what can and cannot go into AI
  • Customer personal data under PDPA and setting the team's AI usage guideline

Section 11: Capstone Project and Real-world Adoption

  • Task: set up an end-to-end AI toolkit for the learner's tour work, from programs and content and marketing media and customer service to an assistant and customer care
  • Present the work and get feedback from the instructor and peers
  • A first-30-days adoption plan and setting up AI use for the whole team

Schedule & training options

For individuals — public rounds

No public rounds are open right now. Join the waiting list and we will contact you first when the next round opens, or ask us on LINE. Or call 02-570-8449 or 088-807-9770

For organisations — in-house / private

  • Tailor the content to your team’s tools and projects
  • Your dates, at your office or live online
  • Quotation with tax ID for procurement
Corporate training quote

Instructors

Frequently asked questions

How do you design a tour itinerary with AI?

Tell the AI who the travellers are, such as families, older guests or corporate groups, along with the destination, number of nights, interests and constraints, such as avoiding long daily drives. Ask for a day-by-day plan with approximate times, accommodation and meals. Then check distances, opening hours and seasonality against reliable sources, because AI may use outdated information or plan unrealistically tight schedules.

How can AI help prepare tour quotations without errors in the figures?

Let the AI handle layout and wording rather than calculating figures itself. Pull every amount from your company's cost sheet, such as accommodation, transport, guides and entrance fees, and have the AI arrange it into a quotation that clearly lists what is included and excluded, plus booking and cancellation terms. Staff should check the totals against the spreadsheet every time before sending it to the customer.

How do you write accurate travel content with AI?

Use AI to outline the piece, find an angle and write a first draft, but take facts such as visas, opening hours, fees and site rules from official sources you have checked recently and feed them to the AI to work with. Ask it to mark anything it is unsure about, and have the team review before publishing. This course provides a checklist for tour information accuracy to take back to work.

Who is the AI for Tour Operators & Travel course for, and what should I know beforehand?

It suits tour company owners and managers, sales teams and travel consultants, marketing staff and social media admins, customer care teams, and guides or small travel operators. No AI or programming knowledge is needed. You should be able to use a computer, smartphone and the internet, have used social media or other marketing channels for your business, and understand how your company works.

What will I be able to do after the AI for Tour Operators & Travel course?

You will be able to design itineraries and write package details, create content and destination images with AI, use AI to answer customers in several languages, qualify leads and prepare quotations, respond to reviews well, build a tour assistant in Custom GPT or Gems, and automate customer follow-up with n8n. Participants who complete the training receive a Certificate of Completion with its own number, which can be verified online.

Can the AI for Tour Operators & Travel course be run in-house for our team?

Yes. It can be run in-house for your tour company, with examples adapted to your team's work, such as designing itineraries for routes you already sell. You can request a quotation from this page, or contact us on LINE @itgenius or by phone on 02-570-8449.